市场营销英语教程

作者简介

《市场营销英语教程(附盘)》，本书中百分之八十的内容选自最近新出版的英文原版著作，以市场营销为中心内容，选材全面，练习类型多样，, 形式活泼。

书籍目录

Unit 1 What is Marketing?
Unit 2 Customer-Driven Marketing Strategy
Unit 3 Position,Perception and Value
Unit 4 AIIocating Corporate Resources
Unit 5 Questionnaire
Unit 6 Organizational Buying Behavior
Unit 7 Designing and Marketing New Products and Services
Unit 8 Pricing
Unit 9 Place and Channel Systems
Unit 10 Promotion--Introduction to Integrated Marketing
Communicatio
Unit 11 A Mea-End Theory of Brand Evolution
Unit 12 Avoid Mistakes in Advertising
Unit 13 International Marketing
Appendix I  Reference Tralation of the Main Texts
Appendix II  Key to the Exercises
Appendi III Tapescripts
Appendix IV Glossary

图书封面

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