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出版社:人民邮电
出版日期:2005-11
ISBN:9787115138910
作者:马斯卡尔
页数:133页
作者简介
《新剑桥商务英语词汇用法(高级)》内容简介:Business Vocabulary in Use Advanced, a new addition to the bestselling English Vocabulary in Use titles, is suitable for Upper intermediate and Advanced level learners of business English. Primarily designed as a self-study reference and'practice book, it can also be used for classroom work and one-to-one lessons. The book consists of 50 units and follows the highly successful format of the English Vocabulary in Use range with presentation material on the left-hantt 'page and practice exercises on the right-hand page. .. It covers a wide variety of up-to-date business topics and concepts including People and Organisations;Quality; Strategy; Marketing; IT and the Internet; Ethics and Globalisation.Business Vocabulary in Use Advanced has been carefully researched using the Cambridge International Corpus to ensure that the 2,000 new words and expressions represent the English that native speak-ers actually use.
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书籍目录
INTRODUCTIONTHE HUMAN DIMENSION 1 Word of work 2 Managemetn style 1 3 Managemetn style 2 4 Employment and employability 5 Flexibilit and inflexibility 6 Work—life balance 7 Managing talent 8 Team building 9 The right skillsQUALITY 10 What is quality? 11 Quality standards 12 TQM and JIT 13 Quality and people 14 The management of change 15 Striving for perfection 16 Strategic thinking 17 Competition 18 Companies and their industries 19 Key strategic issues 20 Innovation 21 Preparing for the futureMARKETING 22 The four Ps and the four Cs 23 Customer satisfaction 24 Knowing your customers 1 25 Knowing your customers 2 26 Brands and branding 27 Global brandsIT AND ITS USES 28 The IT revolution 29 Internet security 30 E-commerce:after boom and bust …… COMPANY FINANCECORPORATE RESPONSIBILITYTHE GLOBAL ECONOMYAnswer keyIndex
前言
Who is this book for?. Business Vocabulary in Use Advanced builds on the success of Business Vocabulary inUse. It is designed to help upper-intermediate and advanced learners of business Englishimprove their business vocabulary. It is for people studying English before they start workand for those already working who need English in their job.The emphasis is on language related to todays important, and sometimes controversial,business issues. You can use the book on your own for self-study, or with a teacher in the classroom.
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