零售购买管理(英文原版进口)

作者简介

Retail buying covers broad areas such as organization of retail establishments, distribution, roles of buying groups, planning and control, choosing vendors, negotiation, pricing, and selling of goods and services to the consumer. This text offers detailed and up-to-date coverage of retail buying, promoting smart decision making in today's complex global marketplace.

书籍目录

Preface  xiCHAPTER  1  An Overview of Retail Buying  ESTIMATING CONSUMER NEEDS  THE SUPPORT STAFF  ORGANIZING THE BUYING PROCESS  EVALUATING AND MOTIVATING THE BUYER  ORGANIZATIONAL MODELS OF STORES  CENTRALIZED BUYING AND MERCHANDISING  THE DISTRIBUTION POINT  EDUCATION AND TRAINING  CHAPTER SUMMARY  DISCUSSION QUESTIONS  ENDNOTESCHAPTER  2  The Roles of Buying Groups  SPECIAL SERVICES OF BUYING OFFICES　THE INDEPENDENT BUYING OFFICE　CORPORATE BUYING OFFICES　ASSOCIATED BUYING OFFICES　A FINAL WORD ABOUT BUYING GROUPS　A CLOSER LOOK AT THE BUYING-SELLING CYCLE　CHAPTER SUMMARY　DISCUSSION QUESTIONSCHAPTER　3  Understanding the Consumer　ANTICIPATING DEMAND　CONSUMER MOTIVATION　TREND EXTENSION　DOING CONSUMER RESEARCH　TYPES AND SOURCES OF INFORMATION　CHAPTER SUMMARY　DISCUSSION QUESTIONS　ENDNOTESCHAPTER　4  Merchandise Assortments　DIFFERENTIATION THROUGH BRANDING　ASSORTMENT PLANNING　BREADTH AND DEPTH OF ASSORTMENTS　PLANNING SALES BY SELECTION FACTORS　OTHER CONCEPTS OF ASSORTMENT　SETFING ASSORTMENT POLICY　……CHAPTER 5 Planning and ControlCHAPTER 6 Technology and Internet Commerce in RetailingCHAPTER 7 Choosing VendorsCHAPTER 8 Intrenational VendorsCHAPTER 9 Translating Plans into PurchasesCHAPTER 10 Negotiating the BuyCHAPTER 11 The Buyre's Order and Vendor RelationsCHAPTER 12  Pricing and SellingGlossaryIndex

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