微观经济学原理

作者简介

经济学能做什么？经济学能够为大家所提供的东西到底是什么？这些问题显然要涉及到经济学的逻辑与效用，概括地说，经济学并非世俗理解中的一套致富方法或快速见效的使用工具，而仅仅是一套观察世界和分析世界的理论分析方法和应用体系。





 强力推荐：Principles of Microeconomics 英文原版火热发售

书籍目录

PART 1 INTRODUCTION   CHAPTER 1 TEN PRINCIPLES OF ECONOMICS  CHAPTER 2 THINKING LIKE AN ECONOMIST　CHAPTER 3 INTERDEPENDENCE AND THE GAINS FROM TRADEPART 2 SUPPLY AND DEMANDI:HOW MARKETS WORK　CHAPTER 4 THE MARKET FORCES OF SUPPLY AND DEMAND　CHAPTER 5 ELASTICITY AND ITS APPLICATION　CHAPTER 6 SUPPLY, DEMAND, AND GOVERNMENT POLICIESPART 3 SUPPLY AND DEMANDII:MARKETS AND WELFARE　CHAPTER 7 CONSUMERS, PRODUCERS, AND THE EFFICIENCY OF MARKETS　CHAPTER 8 APPLICATION: THE COSTS OF TAXATION 　CHAPTER 9 APPLICATION: INTERNATIONAL TRADEPART 4 THE ECONOMICS OF THE PUBLIC SECTOR　CHAPTER 10 EXTERNALITIES　CHAPTER 11 PUBLIC GOODS AND COMMON RESOURCES 　CHAPTER 12 THE DESIGN OF THE TAX SYSTEM PART 5 FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY　CHAPTER 13 THE COSTS OF PRODUCTION 　CHAPTER 14 FIRMS IN COMPETITIVE MARKETS 　CHAPTER 17 MONOPOLISTIC COMPETITION PART 6 THE ECONOMICS OF LABOR MARKETS　CHAPTER 18 THE MARKETS FOR THE FACTORS OF PRODUCTION 　CHAPTER 19 EARNINGS AND DISCRIMINATION 　CHAPTER 20 INCOME INEQUALITY AND POVERTY 　CHAPTER 21 THE THEORY OF CONSUMER CHOICE　CHAPTER 22 FRONTIERS OF MICROECONOMICS　People Are Inconsistent over Time Conclusion Summary Key Concepts Questions for Review Problems and ApplicationsGlossary

编辑推荐

《微观经济学原理(曼昆经济学)》是普通高等教育“十一五”国家级规划教材和高等学校经济学类英文版教材之一。

内容概要

N．格里高利．曼（(N．Gregory Mankiw），先后毕业于美国普林斯顿大学和麻省理工学院，目前是哈佛大学经济学教授和美国总统经济顾问委员会主席，讲授微观经济学、宏观经济学、统计学和经济学原理。曼昆教授是一位多产作者，经常参与学术性与政策性的争论。他的作品不但发表在

章节摘录

版权页：插图：That is, people respond to incen-tives. When the price of an apple rises, for instance, people decide to eat morepears and fewer apples because the cost of buying an apple is higher. At the sametime, apple orchards decide to hire more workers and harvest more apples, be-cause the benefit of selling an apple is also higher. As we will see, the effect of priceon the behavior of buyers and sellers in a market——in this case, the market for ap-ples-is crucial for understanding how the economy works.Public policymakers should never forget about incentives, for many policieschange the costs or benefits that people face and, therefore, alter behavior. A tax ongasoline, for instance, encourages people to drive smaller, more fuel-efficient cars.It also encourages people to take public transportation rather than drive and tolive closer to where they work. If the tax were large enough, people would startdriving electric cars.When policymakers fail to consider how their policies affect incentives, they of-ten end up with results they did not intend. For example, consider public policyregarding auto safety. Today all cars have seat belts, but that was not true 50 yearsago. In the 1960s, Ralph Nader's book Unsafe at Any Speed generated much publicconcern over auto safety. Congress responded with laws requiring seat belts asstandard equipment on new cars. How does a seat belt law affect auto safety？ The direct effect is obvious: When aperson wears a seat belt, the probability of surviving a major auto accident rises.But that's not the end of the story, for the law also affects behavior by altering in-centives. The relevant behavior here is the speed and care with which drivers op-erate their cars. Driving slowly and carefully is costly because it uses the driver'stime and energy. When deciding how safely to drive, rational people compare themarginal benefit from safer driving to the marginal cost. They drive more slowlyand carefully when the benefit of increased safety is high. It is no surprise, for in-stance, that people drive more slowly and carefully when roads are icy than whenroads are clear.Consider how a seat belt law alters a driver's cost-benefit calculation. Seat beltsmake accidents less costly because they reduce the likelihood of injury or death. Inother words, seat belts reduce the benefits to slow and careful driving. People re-spond to seat belts as they would to an improvement in road conditions——by fasterand less careful driving. The end result of a seat belt law, therefore, is a larger num-ber of accidents. The decline in safe driving has a clear, adverse impact on pedes-trians, who are more likely to find themselves in an accident but （unlike thedrivers） don't have the benefit of added protection.

图书封面

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