外贸英语函电

作者简介

《外贸英语函电》就是为了适应应用型本科以及高职高专教育的教学规律和特征要求而组织编写的。本套教材包括：国际贸易概论、国际贸易实务、国际货物运输与保险、国际商法、国际金融与结算、国际市场营销学、外贸谈判技巧、外贸制单、外贸英语函电、报关实务等。

书籍目录

Unit 1  Basic Knowledge of Business Letter WritingUnit 2  Establishing Business RelationsUnit 3  Enquiries and RepliesUnit 4  Quotations, Offers and Sales LettersUnit 5  Counter OffersUnit 6  Orders and AcknowledgementsUnit 7  Business ContractUnit 8  PaymentUnit 9  Packing and ShipmentUnit 10  InsuranceUnit 11  Complaints and ClaimsUnit 12  AgencyAppendix  Key to the ExercisesReferences

编辑推荐

　　《外贸英语函电》的特点是：　　第一，面向应用型本科和高职高专教育的实际情况，其内容按需要而设，注重实效。　　第二，理论问题既注重系统性，又注重实用性和针对性。　　第三，以实例问题引导出课程内容，最终回到解决问题上来，并强化案例阅读、案例分析部分，增大了训练和演练的比重，以培养学生独立分析问题和解决问题的能力。　　第四，深入浅出，简明扼要，既方便教学又方便学生自学。　　第五，以应用为目标，引导案例、课程内容、案例阅读和课后训练等内容密切衔接。　　第六，注重国际贸易活动的工作项目和工作流程，使知识运用更加注重实际效果。　　本套教材适用于应用型本科、高职高专院校国际贸易及相关专业的教学需要，可以作为教学用书。也可以作为职业资格培训教材，还可以作为从事外贸工作人员自学的参考用书。

前言

　　世界经济一体化、贸易全球化的趋势在日益发展，世界各国的国际贸易、国际物流等活动日益繁荣。我国加入WTO以来，第三产业占国民经济的比重日益攀升，商贸服务作为国民经济的重要支柱也日益活跃。培养具有国际视野、掌握国际商贸理论和操作技能、熟悉国际贸易活动的运作规律及其游戏规则、面向贸易活动一线的外向型经营管理人才是一项急迫而又长期的任务。　　以服务为宗旨，以就业为导向，走产学结合的发展道路，是新时期职业教育的办学指导思想。贯彻这一思想的关键是建立校企合作、工学结合的人才培养模式，要变知识本位为能力本位

章节摘录

　　With the rapid development of global economics，business letters are becoming more and more frequently used to build and maintain a close and friendly relationship among all kinds of enterprises.especially overseas.There are mainly four functions of a business letter：(1)to ask for or to convey information；(2)to make or to accept an offer；(3)to deal with matters concerning negotiation of business；(4)to remind the recipient of the sender，s existence.Therefore，to write a letter of good quality is very important for companies that are engaged in foreign trade and commercial activities.There are some basic requirements and certain formats of business letters for students majoring in International Trade and Business English to follow.　　1.Principles of Business Letter Wilting　　There are some common requirements in the writing of a business letter,especially for the body of the letter.which are known as the”seven C’s”:correctness,conciseness,clarity.Concreteness,completeness,courtesy,and consideration．Those seven C principles are virtually reflected at different levels of a business letter，which refers to the language,content.attitude and form of the letter.That’S to say,when one is writing a business letter,he or she should pay attention to the four aspects and manage to meet those seven principles.

图书封面

---

 外贸英语函电下载 更多精彩书评

---