国际商务英语文章选读自学手册

作者简介

　　《国际商务英语文章选读》具有选材广泛、实用性强、内容深刻、语言规范、注释详细、题型多样、专业性强等特点，受到全国各经济类院校的广大师生及社会商务英语受好者的广泛欢迎。《全国高等院校国际商务英语统编教材：国际商务英语文章选读自学手册》是与已出版的《国际商务英语文章选读》相配套的一本学习辅导手册。该自学手册将每一篇文章的学习内容分为四部分：第一部分是课文详注，第二部分是词汇学习，第三部分是练习答案，第四部分是参考译文。该自学手册是对教材的进一步完善和补充，对于自学的读者将会起到巨大的推动作用。

书籍目录

Chapter 1Section A American Government，s Role in the Economy美国政府在经济中的作用Section B The Economy Of the Euro Area欧元区经济Chapter 2Section A Foreign Commodity Trade对外商品贸易Section B Progress on Trade will Help Developing Countries贸易进步将帮助发展中国家Chapter 3Section A Incentives-based Competition for FDI基于刺激的吸引外国直接投资竞争Section B Incentive Competition刺激竞争Chapter 4Section A Multinational Corporations跨国公司Section B Opportunities and Risks国际贸易中的机遇与风险Chapter 5Section A International Monetary System in 1972—19991972—1999的国际货币体系Section B Win win Or Wait?是坐以待毙还是迈向双赢?Chapter 6Section A Characterization Of E-Commerce Traffic电子商务交易SectionB The Basic Business System of E—commerce电子商务的基本商业体系Chapter 7 SectionA How Ethical Audking Can Help Company Compete More Effectively at An International Level如何通过伦理审计提高企业在国际领域中的竞争性Section B Multinational Companies Adjust Strategies to China跨国公司对中国的战略调整Chapter 8Section A Intellectual Property知识产权SectionB Copyright Protection in Britain英国的版权保护Chapter 9SectionA Alleviating Poverty by Sustaining Energy Development通过能源的可持续发展来减少贫困SectionB Sustainable Development and TechnOlogical Progress可持续发展与技术进步Chapter 10Section A Understanding the WTO：the Agreements理解世界贸易组织的有关协议Section B Steel’s Deal钢铁交易Chapter 11Section A LaborExport as Government POlicy：The Case Of the Philippines劳务输出乃国策：菲律宾例析SectionB Who Prohts from the Brain Drain?智囊流失谁受益?Chapter 12Section A Introduction to Logistics物流导论SectionB The Global Logistics Environment国际物流环境Chapter 13Section A The Best Global Brands全球最佳品牌Section B Succeeding ln Global Branding： A Balancing Act品牌全球化的成功秘诀“采取全方位的平衡措施”Chapter 14Section A International Competitive Bidding国际竞争性招标SectionB MethodS of Procurement采购方式Chapter 15Section A The Universal Principles of Business Ethics商业道德的通用准则Section B The Fundamental PrincipleS of Business Ethics商业道德的基本准则Chapter 16SectionA Human Resouree Management人力资源管理SectionB Toyota’s SelectiOn System丰田公司的雇员选拔系统Chapter 17SectiOnA Corporate Governance in China（I）中国公司治理（I）SeetionB Corporate Governance in China（Ⅱ）中国公司治理（11）Chapter 18Section A Corporate Culture／Organizational Culture： Understanding and Assessment企业文化：了解及评价Section B Making Work Fun：An lmportant Role for Managers使工作有意思：经理们的重要职责Chapter 19Section A Insurer Ownership and Operational Structure保险公司的所有权形式及其业务结构Section B To Backstop Cost of Covering Future Teriorist Attacks为今后的恐怖袭击险提供财政支持

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