旅游英语教程

作者简介

旅游英语教程（第2版），ISBN：9787560531533，作者：王晓彤 编

书籍目录

Unit 1 What Is Tourism?Additional Reading:Mass TourismUnit 2 Economic Impact of TourismAdditional Reading:Economic ImportanceUnit 3 The Retail Travel Trade--Travel AgentsAdditional Reading:Twelve Ps for a Tour GuideUnit 4 Tourism and TechnologyAdditional Reading:Virtual TourismUnit 5 Tourist Attractions and FacilitiesAdditional Reading:Design Museum, LondonUnit 6 Tourism and Related ServicsAdditional Reading:Changes of LifestylesUnit 7 Human Resource Issues in Travel and TourismAdditional Reading:Human Resource Issues in Trave and TourismUnit 8 Tourism and Public Policy--Introduction:Studying Tourism Public PolicyAdditional Reading:The Tourist as Target:Tourism as the Direct Victim of Political InstabilityUnit 9 Managing Packaged TourismAdditional Reading:Mass Market Package Holidays and Specialist Tour OperatorsUnit 10 Tourism AdvertisingAdditional Reading:Successfully Relaunching A Major Tour Operator:Transforming Owners Abr-oad into First Choice HolidaysUnit 11 EcotourismAdditional Reading:Factors Affecting the Development of EcotourismUnit 12 Sustainable Tourism DevelopmentAdditional Reading:The History of the Concept of Sustainable DevelopmentUnit 13 Leisure and TourismAdditional Reading:BackpackingUnit 14 Sport TourismAdditional Reading:Research Points so Adventure Travel Indu-stry Grouth Over Next Five YearsUnit 15 The Future of TourismAdditional Reading:Trends in TourismAppendix Ⅰ Reference Translation of TextsAppendix Ⅱ Key to the ExercisesAppendix Ⅲ TapescriptsAppendix Ⅳ Glossary

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