跨文化交际读写教程

作者简介

跨文化交际读写教程，ISBN：9787109128798，作者：宋金品 编

书籍目录

Unit 1 people Facts about American Indians Today Unit 2 CustomsIn Certain Circles,Two Is a Crowd Unit 3 EducationThe Rise in Autism and Its Cost Unit 4 Enterainment Behing the Scenes of Secret Surveillance and Its Public Unmasking Unit 5 Health Obesity Unit 6 Travel Traveling Solo or in a Group:Pros and Cons Unit 7 Trade What is Intrenational Trade?Unit 8 Technology The Memory Unit 9 Life Style Uncommon courtesy Unit 10 Literature Free Fall Key 主要参考书目

章节摘录

　　A few years back，I made up my mind I wouldn't buy anything I didn'turgently need unless a salesperson was convincingly persuasive.As a result ofthis self-imposed discipline，I saved $ 46，734.　Want to know a few things I didn't buy？An automobile，for one.I calleda dealer I knew and inquired whether his new models had arrived.“Yes，”hemade no suggestion of having a salesperson drive me around the block or oflending me one to drive on the weekend.He never called back，nor did Ireceive a phone call from one of his salespersons.So，I didn't buy a car.　I visited a luggage shop in search of some lightweight luggage.Asalesperson started to show me some pieces when he was summoned on thetelephone.He came back and embarked on the merits of his product when thephone rang again.I waved good-bye to him.He knew me，but he never calledto apologize for his poor service.That night when the manager asked what sortof day he had，he probably replied，“There weren't many buyers today；onlylookers.”I don't blame him，but I do fault his management，which had notemphasized that the customer at hand takes precedence over the one on thetelephone.　The advertisements of the new thin watches impressed me，but since I hada perfectly good 25-year-old watch，I was looking for some compelling reasonto junk it and buy a new one.When I asked a jewelry salesperson why I shouldbuy it，he looked around and finally said，“It'S newer.”That，I knew，butthat was not a sufficient reason to make a purchase.　The volume of lost business to retailers and industry as a whole isappalling.Some merchandise can be sold without a salesperson，but manyproducts require an introduction and presentation.If stores are dedicated toself-service，then it is incumbent on them to organize displays and stocking foreasy shopping，but if they profess to supply service，then they must provideadequate，well-versed sales assistants.Otherwise，they should resort tovending machines，which are more efficient and tess costly than humans whodon't know their stock or why it'S worth buying.

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