电子商务英语

作者简介

《高等学校最新商务英语系列教材•电子商务英语》针对英语专业的学习者，内容侧重电子商务知识的学习与掌握，同时兼顾英语知识的巩固与提升。全书以语言知识的学习与掌握为要点，拓展学习者的英语知识到专门用途英语(商务)的范畴，并巩固与强化学习者在商务类专业课中所习得的有关电子商务方面的知识。

书籍目录

Unit 1  Business and the Internet  Text A  Understanding the Internet  Text B  How Can the Internet Add Value to a Business?  Text C  A Brief History of the InternetUnit 2  Introduction to Electronic Commerce  Text A  Understanding Electronic Commerce  Text B  Types of Electronic Commerce  Text C  Advantages and Disadvantages of Electronic CommerceUnit 3  Electronic Data Interchange  Text A  EDI-Concepts and Its Components  Text B  EDI on the Internet  Text C  Guidelines for the Implementation of EDIUnit 4  Internet Advertising  Text A  Advertising on the Web  Text B  Measuring Advertising Effects and Pricing Ads  Text C  Advertising Strategies and the ImplementationUnit 5  E-mail Marketing and Permission Marketing  Text A  Why E-mail Marketing?  Text B  Spam: Problems and Responses  Text C  Tips on Getting and Keeping PermissionUnit 6  Search Engine Optimization  Text A Basics of Search Engine Optimization  Text B Top 10 Search Engine Optimization Tips  Text C 7 Don’ts of Search Engine OptimizationUnit 7 Logistics in Electronic Commerce  Text A E-Commerce Logistics  Text B  3 PL-What Investors Should Consider  Text C Outsourcing：3PLs VS．4PLsUnit 8 Public and Policy Issues(1)  Text A  Jurisdiction on the Interact  Text B Contracting in Electronic Commerce  Text C Protecting PrivacyUnit 9 Public and Policy Issues(2)  Text A Taxation and Electronic Commerce  Text B Internet Security Issues Overview  Text C Protecting Intellectual Property and CopyrightsUnit 10 Implementation of E-Commerce(1)  Text A Planning Electronic Commerce Initiatives  Text B Ten Steps to Successful EC Programs  Text C Evaluating OutsourcingUnit 11  Implementation of E-Commerce(2)  Text A How to Build a Website  Text B Staffing for Electronic Commerce  Text C Web Hosting ChoicesUnit 12  Electronic Commerce in the FutIlre  Text A The Future of E1ectronic Commerce  ……Bibliography

图书封面

 电子商务英语下载