国际商务写作教程

作者简介

《国际商务写作教程》一书编写的目的是让具备一定经验的商务工作者和经贸院校本科高年级的学生能通过对这体书的学习和训练，了解商务联系学的基本原则和内容，掌握其中的技巧，写出有效的书信，更妥善地解决国际商务磋商过程中发生的实际问题。

《国际商务写作教程》所展示的信例绝大部分选自国内贸易公司和商务机构的对外交往信件。笔者以众家商务联系学有关著作的理论原则和技巧为主导思想，结合我国当前对外贸易的一些新做法和特点，对所选的各五一节典型信例进行了改写、哪类，并逐个进行分析、比较，向读者展示若干规范的、高水平的书信及其写作技巧。

《国际商务写作教程》共分十八章，二十五课，系统地介绍了商务联学的基本原则和内容，掌握其中的技巧，写出有效的书信，更妥善地解决国际商务磋商过程中发生的实际问题。

《国际商务写作教程》内容全面，融理论性、知识性及实用性为一体，不仅可作为高校教材使用，同时亦可供从事相关职业的人士参阅。

书籍目录

CHAPTER ONE

AN OVERVIEW OF INTERNATIONAL BUSINESS COM-

MUNICATION

Lesson 1 Introduction to Business Communication

Lesson 2 Principles for Business written Communication

CHAPTER TWO

THE LAYOUT AND APPEARANCE OF BUSINESS

LETTERS

Lesson 3 The Standard Parts of Business Letters

Lesson 4 The Specialized Parts of Business Letters

CHAPTER THREE

ROUTINE INQUIRIES AND REQUESTS

Lesson 5 Letters about Routine Inquiries

Lesson 6 Letters about Routine Orders

Lesson 7 Letters about Routine Claims and Complaints

CHAPTER FOUR

LETTERS WITH NEUTRAL AND POSITIVE

INFORMATION

Lesson 8 Neutral Replies to Routine Requests

Lesson 9 Letters Saying Yes to Inquiries

Lesson 10 Letter Saying Yes to Orders

Lesson 11 Letters Saying Yes to Claims and Complaints

CHAPTER FIVE

LETTERS WITH NEGATIVE INFORMATION

Lesson 12 Letters Saying No to Requests for Favors

Lesson 13 Letters Saying No to Orders

Lesson 14 Letters Saying No to Adjustment Requests

CHAPTER SIX

LETTERS OF PERSUASION

Lesson 15 Persuasive Requests for Favors

Lesson 16 Bargaining for Better Terms

Lesson 17 Special Adjustment Requests

Lesson 18 Letters for Collecting Payments

Lesson 19 Sales Letters

CHAPTER SEVEN

SPECIAL GOODWILL LETTERS

Lesson 20 Letters of Appreciation

Lesson 21 Letters of Congratulation

Lesson 22 Letters of Sympathy

Lesson 23 Letters of Recommendation

CHAPTER EIGHT

TELEX AND FAX IN BUSINESS COMMUNICATIONS

Lesson 24 Construction of Telex Words and Expressions

Lesson 25 Construction of Telex Messages

A Table of Letters

Routine Inquiries and Requests

5.1 A Routine Inquiry Concerning a Product

5.2 AN Inquiry for a Meeting Brochure

5.3 A Request for Extension of a Letter of Credit

5.4 A Form Letter for Routine Inquiry

6.1 A Repcat Order for One or Two Kinds of Goods

6.2 A Routine Order for Sport Supplies

6.3 A Form Letter for Placing an Order

7.1 A Letter of Claim for Correction on Part of an Order

7.2 A Letter of Claim for Replacement

7.3 A Letter of Complaint Concerning Non-delivery

Letters with Neutral and Positive Information

8.1 Routine Response to an Inquiry for a Brochure

8.2 Routine Reply to an Inquiry for Product Information

8.3 Form Letters of Acknowledgement to Orders

9.1 A Positive Reply to an Inquiry for Reports about a

Product

9.2 A Positive Reply to an Inquiry for Modification of aFur niture Range

9.3 A Positive Reply to a New Inquiry for CommodityCatalog

10.1 A Letter Saying Yes to a Trial Order

10.2 A Positive Acknowledgement to a Steady Customer

10.3 A Favorable Response to a Non-routine Order

11.1 Granting a Correction---Seller Sending Wrong Goods

11.2 Granting an Allowance- Seller Using ImproperPackaging

11.3 Granting a Replacement-Buyer Making a WrongChoice of Engine

11.4 Granting an Extra Spare Part-Buyer Ignoring theOperation Instruction

Letters with Negative Information

12.1 Refusing a Reservation Request for Rooms

12.2 Saying No to an Inquiry for Samples and Sole Distribu-tion Rights

12.3 Eteclining a Request for Information Concerning a Tech-nical Training Program

12.4 Saying No to a Job Applicant

13.1 Saying No Due to Stock Unavailable

13.2 Declining a Small-size Order

13.3 Delaying An Order due to Non-approval of Import Per-mission

13.4 Delaying An Incomplete Order

14.1 Saying No to a Claim for Repair Fees

14.2 Unfavorable Reply to a Claim for Returning Medicine

14.3 Rejecting a Claim in which a Third Party is Supposed to Be at Fault

14.4 Denying Responsibility for Improper Construction

Letters of Persuasion

15.1 Asking a Favor of a Speaker

15.2 Asking a Favor from a Compnter Business

15.3 Asking for Confidential Information

16.1 Buyer Asking for Allowance on Prices

16.2 Seller Rejecting Buyer's Counteroffer

16.3 Buyer Insists on Payment by Collectidn

17.1 Asking for Replacement of a Damaged Silk Scarf undera No-return Policy

17.2 Requesting a Correction of an Order on the Assumption that the Buyer is at Fault

17 3 Requesting an Adjustment for Poor Machine Perfor- mance while People Concerned Deny Responsibility

18.1 Reminders of Overdue Payments

18.2 Inquiries for Overdue Payments

18.3 Letters of Urgency for Overdue Payments

18 4 Letters of Ultimatum

19.1 A Sales Letter with an Appeal to Convenience

19.2 A Sales Letter with an Appeal to Pride

19.3 A Sales Letter with an Appeal to Economy Special Goodwill Letters

20.1 A Letter of Appreciation for Arrangement of a Visit

20.2 A Letter of Appreciation to a New Customer

20.3 A Letter Welcoming a Foreign Guest

20 4 A Thank-you Letter for a Pleasant Evening at Someone'sHouse

21.1 Congratulation on Sb's Promotion

来自原教授的推荐信

图书封面

 国际商务写作教程下载