中级商务英语听说

作者简介

《中级商务英语听说(教师用书)》的编写以真实性为原则，很多材料来自国外财经报刊和外企的真实语言交流素材，内容涉及到真实的公司业务及人物，工作场景下的真实交流，有较强的实用性和专业性。该教材语言地道，听、说训练交替进行，使得两项互相促进，共同长进。

书籍目录

Unit 1 Meetings (1)Unit 2 Meetings (2)Unit 3 AdvertisingUnit 4 ReportingUnit 5 Dealing with ClientsUnit 6 Money & PaymentUnit 7 Sales StrategiesUnit 8 MarketingUnit 9 Inquiry and OfferUnit 10 Negotiating PricesUnit 11 ContractUnit 12 Packing and ShipmentUnit 13 ServicesUnit 14 Human Resources ManagementUnit 15 Managing ConflictsUnit 16 Intercultural CommunicationReferences

章节摘录

　　The popular website Youtube is a big hit in the year 2006.Many consider it tobe the future trend of TV，and as a result，Youtube becomes a powerfulchannel for advertising.What do you think of Youtube as an advertisingplatform？GoogleS first problem with Youtube is to decide how to share GoogleSadvertising revenue with the people who hold the copyrights on piratedcontent.Until there is agreement，Youtube cannot really explore theadvertising possibilities of online video.The second problem will be to findadvertising formats that consumers don’t find intrusive.Advertising is killingtelevision now that there are competitors like the Web.Advertising will killYoutube even faster because it is SO easy for pirates to set up a server and offerthe same clips without intrusion.I’m not convinced that streamed content is anadvertising bonanza，at least as a way to gather eyeballs and then slip in anadvertisement.But when the streamed content is the advertisement，as it wasfor Unilever’S Dove，in its time the most watched commercial on Youtube，that’S exciting.

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