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出版社:机工
出版日期:2003-1
ISBN:9787111130932
作者:杨伶俐
页数:150页
作者简介
《电子商务英语》共分15章,涉及电子商务技术、管理和应用的各个方面。书中配有详细的中英文注解以及练习。
书籍目录
出版说明前言Chapter One Introduction to E-commerce What Is E-commerce? Scope of E-commerce Evolution of E-commerce Key Drivers of E-commerceChapter Two Traditional Commerce vs.E-Commerce Roles of Buyers and Sellers in Traditional Commerce Comparison between Traditional Commerce and E-commerncChapter Three Advantages and Limitations of E-commerce Advantages of E-commerce Limitations of E-commerceChapter Four The Internet and the World Wide Web ……Chapter Five Intranet and ExtranetChapter Six Electronic Data InterchangeChapter Seven Types of E-CommerceChapter Eight Value Chains in E-commerceChapter Nine Electronic Banking and PaymentChapter Ten Marketing and Advertising on the WebChapter Eleven How the Internet Affects Certain industriesChapter Tweleve Security concernsChapter Thirteen Legal Aspects of E-commerceChapter Fourteen Taxation and E-commerceChapter Fourteen Taxation and E-commerceChapter Fifteen The Future of E-commerceReference Key to the ExercisesBibliography
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