中国经商实用指南HOW TO OUTSMART CHINA

作者简介

How to OUTSMART China unveils to you the Real China Opportunities that No other China Guide talk about. It is a personal sharing from a foreigner who spends years working and living inside China, answering all possible questions you have on Doing Business in China.

书籍目录

China MapChina SnapshotAcknowledgementForewordHOW to Use This BookExecutive SummaryPart 1:Should I go?　China Outlook　6 Reasons to GO China　China History in a Nutshell　A Brief Chinese Chronology　The Whole Picture　4　Factors and l 6 Elements　　1  The Product　  2　The Customer　  3　The Economy　  4　The Market　China VS．Other Countries　  1　China VS．India　  2　China VS．USA　  3　China VS．UK　  4　China VS．Australia&New Zealand　  5　China VS．Africa　  6　China VS．EU　  7　China VS．Italy　  8　China VS．ASEAN　  9　China vs．Middle East　  10　China VS．Latin America　WTO Time Table　The Challenges  1　Soft Landing and Banking Reform  2　Time to Cash Out?  3　Rich and Poor Gap　Bonus：China’S ToP lOO CompaniesPart 2:Where to Begin?　Many Failures　Research　Contact　Guanxi　10 Best Cities to Do Business in China　  1　Hangzhou　  2　Wuxi　  3　Shanghai　  4　Dalian　  5　Beijing　  6　Suzhou　  7　Ningbo　  8　Nanjing　  9　Guangzhou　  10　Shenzhen　Bonus：Learn Chinese in 23 minutes　Travel Information  Search for a PartnerPart 3:What Business Can I Do?　1　Information Technology　2　Education&Training　3　Pharmaceutical　4　Insurance　5　Real Estate　6　Tourism　7　Food&Beverage　　8　Retail　9　Fashion　10　Telecommunications　11　Banking　12　Securities&Stock Exchange　13　Wealth Management　14　Automotive　15　Beauty　16　Manufacturing　17　Hospitality　18　Agriculture　19　Media　20　Luxury　……Part 4:How to set up in ChinaPart 5:How to Deal with the Chinese?Part 6:How to Sell to China?Conclusion&Useful Information

编辑推荐

"An inspiring story of ambition and dedication"^"An essential reading to understand the complexities of Chinese business world... useful, amusing and plenty of in-depth wisdom... Excellent!" ^"The most distinctive feature of this book is Easy to understand yet practical."

媒体关注与评论

"A good book recommended to all who wishes to learn and work in China."  --Dicky Yip, Executive Vice President, Bank of Communications (China)"An excellent book for reading and a short-cut guide for others to acquire wealth." --Dr. Ahmed Iskanderani, Director, Islamic Development Bank (Saudi Arabia)"Business is not about outsmarting the other side but building relationships and trust that outlast the problems. This book is a guide in the direction of developing these links" --Ahmed Suleiman, MBE KFO (UK)

名人推荐

"A must have for all managers and directors contemplating their strategies with Chinese partners."

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