亚洲数学红利 ASIA'S DIGITAL DIVIDENDS

作者简介

　　Offers readers their first, in-depth look at the vast e-commerce opportunities opening up in Asia Electronic commerce is transforming the face of Asian business. Written by a leading Asian business expert and consultant with the prestigious Boston Consulting Group, the world's leading e-commerce consultancy, this book provides e-managers and e-entrepreneurs in the West with their first coherent, in-depth look at the Asian e-commerce revolution and the wealth of opportunities it presents. With the help of numerous case studies, David C. Michael explores the nature of the Asian e-commerce revolution and provides powerful insights on how e-commerce strategy in the East differs from that in the West, as well as what those differences imply for Western business interests. Michael also offers his informed predictions about the future of e-commerce in Asia.    David C. Michael (Hong Kong, PRC) is a Vice President and Director for The Boston Consulting Group, Hong Kong. He is also one of the leaders of BCG's High-Technology Practice in the Asia-Pacific region.

书籍目录

PrefaceAcknowledgments1　The Real Revolution2　The New Customer Connection3　The New Business-to-Business Relationship4　The New Wireless Connection5　The New Internal Agenda6　Setting Prorities for Digital Dividends7　The CEO AgendaIndex

内容概要

David C Michael is a BCG Manager, based in the firm s Hong Kong office. He is one of the leaders of BCG s High Technology Practice in the Asia-Pacific region. He has advised clients in the telecommunications, electronics and financial services industries,

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