国际商务管理

作者简介

本书是国际商务管理，英文版，其中内容有：

Preface

Chapter 1 Challenge of International Business Management

Opening Case Galanz: A Workshop of the World

1.1 Singificance of International Business 

1.2 The Role of International Business Environment

1.3 Decision-making Function of International managers

1.4 Summary

1.5 Scenario Analysis

Chapter 2 Modes of Internation Business

Opening Case A Global Challenge for Kodak

2.1 Basic Types of Entry Modes

2.2 A Comparison of Enty Modes

2.3 Selecting the Mode of Entry

2.4 Summary

2.5 Scenario Analysis

Chapter 3 International Investment: Theory and Practice

Opening Case mestle's Global Drive

3.1 The Scope of International Investment

3.2 The MNE: Evolution, Structure, and Characteristics

3.3 FDI Theories and Theories of the MNE

3.4 Porter's Diamond Model

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