中国店铺招幌

作者简介

Signs, using either words or visuals, are emblems for traditional Chinese shops and trades. 

　　Signs were made of inscribed boards, couplets, plates or posts written with the names of the shops. Either hung on the upper part of the doors, pillars or walls of shops, or fixed on the ground outside or on the counters inside shops, they were a part of the features of shops. In addition to inscribed words, some signboards were marked with designs and drawings. The choice of the form of the signboard was determined by the line Of business, scale and facade style of the shop. A juxtaposition of several forms could be used, or simply one or two forms. No rules were ever fixed concerning the use of signs.



　　As symbols of shops, and trades ,signboards and flags have their own peculiar Chinese'flavor and are part of a long-standing and well.established tradition. 

　　With paintings :and photographs of scenes of business premises, workshops and fairs, this book presents nearly a hundred types of signboards prevalent in Chinese commercial districts at the turn of the 19th and 20th centuries. The purpose of this collection is to resurrect the market setting and street scenes of bygone days. The descriptions in thebook will give readers a glimpse of the emergence and evolutlon of Chinese signboards and 

the folk culture imbued in them, as well as the personages, events and business conditions in those earlier days.

书籍目录

5/Preface16/Wine-shop banner19/Wine and food shop21/Sign of a wine and food restaurant22/Sign for an ordinary eatery24/Flour shop sign26/Sign for a cut-noodle shop27/Sign for a steamed-bun shop28/Rice shop sign30/ Teashop sign32/Sign for a milk-tea shop34/Sign for a sesame-oil shop37/Ginger shop sign38/Vinegar shop sign40/Sign for a bamboo-shoot shop42/Butcher shop sign44/Pudding shop sign46/Pastry shop sign49/Sign for sweet dumpling shops50/Sign for a vermicelli workshop52/Sign for a betel shop53/Sign for a Jadite-inlaid jewelry workshop54/Sign for a ]ewel store56/Sign for a costume-jewelry shop57/Sign for a plait-string shop58/Sign for a horsetail bun shop59/Wig store sign61/Hat shop sign64/Sign for an official-rank feather shop66/Sign for a used-clothing shop68/Sign for a shoe store70/Sign for a sole workshop72/Sign for a vamp cloth shop73/Wooden sole shop74/Sock shop sign76/Sign for knitting-yarn shop78/Tailor's shop sign79/Sign for a hemp thread and rope shop80/Sign for a cotton shop82/Pipeshop's sign85/Felt shop sign86/Brassware shop sign88/Sign for a silver-bowl shop89/Tinware shop sign90/Bellows shop sign92/Barrel shop sign93/Steamer shop sign94/Sign for hanging-mirror shops95/Signs for glass-bead shops96/Mat shop sign97/Signjor leather shops98/Sign for coarse-paper shops99/Sign for oilcloth shops100/Paint shop sign102 / Blanket shop sign103/Sign for an ox-horn workshop104/Knife shop sign106/Needle shop sign108/Towel shop sign109/Soap shop sign110/Lantern shop sign111/Lamp-wick shop sign112/Candle shop sign114/Drum shop sign116/Sign for a musical instrument shop118/Sign for a Chinese percussion instrument shop119/Sign for ponytail-hair shops120/Glaze workshop sign121/Sign for soldiers' sword shop122/Slingshot shop sign124/Signs for official carriage shops125/Sign for fodder shops126/Sign for a horse-outfitting shop128/Signs for leather-whip shops129/Foundry sign130/Gold shop sign132/Sign for old-style Chinese private banks134/Pawnshop sign136/Chinese apothecary sign139/Sign for medicated-alcohol shops140/Signs for eye medication shops142/Tobacconist's sign144/Snuff shop sign146/Midwife's sign148/Barber's trade sign149/Bathhouse sign150/Inn sign151/Shroud shop sign152/Signjor a funeral-clothes shop154/Pigment shop sign156/Signs for picture-mounting shops158/Artist's studio sign

 中国店铺招幌下载