电子商务英语

作者简介

本书以电子商务和网络技术为背景，精选了十五篇英语文章。内容涉及到网络的历史、信息技术、网络安全、商务经验、广告和商务计划书等各个领域。本书课文语言具有较强的时代气息，内容具有较强的可读性和实用性。每课内容主要包括：课文、单词、难句分析、技能训练、和两种阅读材料。阅读材料其一是对课文的补充，其二是商务或计算机领域的定义或术语。为了方便自学，书后附有参考译文和练习答案。

　　本书可作为本、专科电子商务专业或其他相关专业的英语教材，也可供自学者使用。

书籍目录

序前言Lesson One The Ancient History of the InternetLesson Two How the Internet WorksLesson Three A Crime Wave Festers in CyberspaceLesson Four Chinese Wealth Is the Holy Grail Lesson Five How Do American Consumers BorrowLesson Six How the Credit Card Captured AmericaLesson Seven The Art of Advertising Your BusinessLesson Eight Nike,from Small Beginnings to World GiantLesson Nine The First FTC Case Involving Internet PrivacyLesson Ten Starbucks-Sharing SuccessLesson Eleven The Challengse of Using Search Agents to Perform ResearchLesson Twelve Beautiful IdeaLesson Thirteen Creating an Effective Business Plan(I)Lesson Fourteen Creating an Effective Business Plan(II)Lesson Fifteen Creating an Effective Business Plan(III)附录 参考译文及练习答案参考文献

图书封面

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