商务英语（上）

作者简介

《普通高等教育"十一五"国家级规划教材:商务英语(上)(第2版)》力图从宏观到微观、从经济学原理到国际贸易实务全方位系统化地涵盖国际商务知识，精选了大量与经济和商务有关的原著文章，并加以精心的编排注释，配备了大量具有针对性的图片与练习，使读者能够提高阅读和分析能力，最终从整体上提高英语语言水平以及语言欣赏和运用的能力，并从中了解和掌握国际商务知识，使学生在今后的商务实践和个人职业发展中发挥出独特的综合优势和潜能。

书籍目录

UNIT ONE  CHAPTER 1  What Is Economics  CHAPTER 2  Needs and Wants  CHAPTER 3  Supply and Demand  CHAPTER 4  Consumer Market in ChinaUNIT TWO  CHAPTER 5  What Is International Business  CHAPTER 6  Brief History of Business  CHAPTER 7  Business EnvironmentUNIT THREE  CHAPTER 8  What Is Production  CHAPTER 9  Factors of Production  CHAPTER 10  Product Life Cycle  CHAPTER 11  Product Adaptation and Presentation  CHAPTER 12  Product Packaging and LabelingUNIT FOUR  CHAPTER 13  International Market Research  CHAPTER 14  Market Selection  CHAPTER 15  Free Trade  CHAPTER 16  Tariff Barrier  CHAPTER 17  Non-Tariff Barrier  CHAPTER 18  Trade Fairs

图书封面

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