商务英语精读.第2册

作者简介

　　《商务英语系列教材：商务英语精读（2）（完整版）》重视学习文化和学习语言的关系，在单元主题的遴选以及课文和练习的选材上，刻意为学生提供各种文化知识背景，其中包括商业文化知识背景。为提高学生的文化意识，《商务英语系列教材：商务英语精读（2）（完整版）》还着重对不同文化之间的差异进行了比较。　　《商务英语系列教材：商务英语精读（2）（完整版）》尽可能地寻求语言能力培养和商务英语知识学习的最佳结合点，即在培养学生英语语言能力的同时，让学生熟悉各种商务活动，了解相关的商务知识，这是本书的一大特色。基于此，本书为学生提供了许多商务方面的阅读材料，内容涵盖企业管理、经贸、金融、证券、国际贸易、商业文化、旅游等各个领域，使学生在学习语言的同时，也掌握了必要的商务知识。

书籍目录

Unit 1 ManagementReading ⅠAreas of ManagementReading Ⅱ The Structure of a CompanySpecial Use Subject and Verb Agreement （2）Extended ActivitiesWord Formation Suffixes　-er, -or, -ant, -entFunction and Structure Making AppointmentsPractical Reading Company OrganizationBusiness World Levels of ManagementUnit 2 InterviewReadingⅠHow to Shine at a Job InterviewReadingⅡTypes of InterviewSpecial Use Plural Forms of NounsExtended ActivitiesWord Formation Suffixes　-ness, -ship, -hood, -ion, -ism, -mentFunction and Structure　Interviewing PeoplePractical Reading Curriculum Vitae and Application, Letters.Business World How Do You Handle Trick Questions?Unit 3 TrademarkReadingⅠ What is a Trademark?ReadingⅡ Protecting a TrademarkSpecial Use Indefinite PronounsExtended ActivitiesWord Formation Suffixes　-age, -a/ ence, -al, -ity, -cy, -th, -eryFunction and Structure Expressing IntentionPractical Reading Case Study: CaferomaBusiness World Selecting Brand NamesUnit 4 Successful BusinessmenReading Ⅰ Focus on Douglas Ivester, CEO of Coca-ColaReading Ⅱ Matsushita: The World's Greatest Entrepreneur?Special Use Adjectives Used To Describe Human BeingsExtended ActivitiesWord Formation Suffixes -able/ -ible, -al -ant/ -ent, -ary/ -ory,-an/-ianFunction and Structure Agreeing and DisagreeingPractical Reading Case Study: Economic Status for InvestmentBusiness World Leadership Lessons for the 21st CenturyUnit 5 Successful BusinessesReading Ⅰ Nokia: Voice from FinlandReading Ⅱ Canon: Sixty Years of ProgressSpecial Use Attributive and Predicative AdjectivesExtended ActivitiesWord Formation Suffixes　-ful, -less, -iz/ ical, -ish, -ive/tive Function and Structure Asking for and Giving OpinionsPractical Reading A Comparison of Two BusinessesBusiness World Division of Economic Activities and Occupational structureUnit 6 PlantReading Ⅰ“Have You Seen the Tree?”Reading Ⅱ A Promise of FlowersSpecial Use Words or Expressions Denoting Frequency and AccuracyExtended ActivitiesWord Formation suffixes -ly,-y,-like,-ous,-someFunction and Structure Showing Satisfaction, Boredom and DispleasurePractical Reading Tabl—a Record of the Monthly ExpensesBusiness World The Language of FlowersUnit 7 Men and WomenUnit 8 AuctionUnit 9 MoneyUnit 10 BankingUnit 11 ShoppingUnit 12 Stock ExchangeUnit 13 HealthUnit 14 MeetingsUnit 15 Exhibition

图书封面

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