电子商务英语

作者简介

本书包括阅读、写作和听力三部分。

    全书以阅读为基础，对电子商务基础知识做了系统的介绍，主要包括EDI发展简史、电子商务概述、网上支付、PKI基础等。写作部分介绍了电子商务信函写作、网络广告的创作及电子商务计划书的编写。听力部分搜集了最新的电子商务发展时事。

    本书内容丰富、通俗易懂、并配有习题、电子教案和听力原文。可作为高等院校电子商务及相关专业的本、专科教材，也可供自学者使用。

书籍目录

Reading Materials  Lesson One  The History of EDI  Lesson Two  What is Electronic Commerce?  Lesson Three Understanding the World Wide Web  Lesson Four  What Are Communication Networks?  Lesson Five  PKI Public Key Encryption and Digital Signture.  Lesson Six  Payments on Internet  Lesson seven  E-commerce Web Site Design:Strategies and Models  Lesson Eight  How to Build a WebsiteWriting  Unit One  Eatablishing Business  Unit Two  Enquiries  Unit Three  Offer  Unit Four  Counteroffer  Unit Five  Acceptance  Unit Six  Web Advertisement Writing  Unit Seven  E-commmerce Business Plan WritingListening  Listening One  Big day for baidu.com  Listening Two  China Profiles:Jack Ma,Internet CEO  Listening Three  Alibaba Acquires Yahoo China  Listening Four  Google's New Message Service Includes Voice  Listening Five  Transition Seen from Hacker Posturing to Criminaligy  Listening Six  Computer Viruses  Listeing Seven ebay Buys Net Phone Provider Skype  Listeing Eight  Internet Bus  Listeing Nine  Bloggers Creating Networks  Listeing Ten Reviewing New Windows Operating SystemAppendixⅠ  参考译文AppendixⅡ  参考答案

图书封面

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