网页人性化设计评估与应用

作者简介

"Itwasthebestoftimes，itwastheworstoftimes，，一CharlesDickens



Inmanywaysitisthebestoftimesbecauseweareinthemiddleof-inventinganeweconomyandanewwayofdealingwithalargesegmentofbothbusiness.Wearepeoplewhoarebuildingtheneweconomy：Wecanmakeitwhatwewant.Thethingweareworkingonrightnowwillbeuseddailybybillionsofpeopleinafewyears.



Usabilityusedtoasuppressedandbarelytoleratedoddityinthecomputerindustry.Computercompanieshavealwaysrefusedtomakeusabilitythedrivingcriterioninproductdevelopment.Instead,featuresandperformancewerealwaysthegoalsandusabilityprofessionalsrankedatthebottomofthetotempole，justbarelyabovetechnicalwriters.



However,usabilityhasgrowndramaticallyinimportanceforweb-basedcompaniesbecauseofaninversionintherelationshipbetweenuserexperienceandtheabilitytoseparatecustomersfromtheirmoney.ThesituationisthereverseontheWeb.Usersexperienceasite'susabilityfromtheveryfirstmomenttheyconsiderdoingbusinesswithacompany.Usersneedtonavigateasiteandfindtheproductsbeforetheygettothestagewheretheymakeadecisiontospendmoney.Usabilitycomesfirstevenifasiteisnottryingtosellanything.LoyalusersaretheonlytruevalueontheInternet，andusersdon'treturntositesthataretoodifficulttouse.Onlyifpeoplegetapositiveuserexperienceontheirinitialvisitwilltheyreturnandstartgeneratingrevenuesforthesite.

书籍目录

Chapter One Why Usability？1.1 What is Usability？1.2 Usability Then and Now1.3 Art Verus Engineering1.4 Bad Usability Equals No CustomerChapter Two The Web User Experience2.1 How Well Do People Use the Web？2.2 Homepage Experience2.3 Search2.4 Scrolling2.5 Information Foraging2.6 User Viewing Behavior on the WebChapter Three Fundamental Web Design Element3.1 Technology Change Impact Usability3.2 How Are User Have Influenced Usability？3.3 How Designer Have Alleviated Usability Problems3.4 Search Capability3.5 MultimediaChapter Four Writing for the Web4.1 The Home Page4.2 Readability and Legibility4.3 Writing for Your Reader4.4 Providing Good Product Information4.5 Presenting Page ElementsChapter Five Navigation5.1 Information Architecture5.2 Navigational Elements5.3 Intranet DesignChapter Six Accessibility for User with Disabilities6.1 Visual Disabilities6.2 Auditory Disabilities6.3 Speech Disability6.4 Motor Disability6.5 Congnitive DisabilityAppendixReferencePostscript

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