世界500强企业CEO谈中国攻略

作者简介

世界500强企业CEO谈中国攻略（英文版），ISBN：9787802284975，作者：中国日报社 编

书籍目录

AIRBUS* Airbus Flies High in Soaring Market——An Interview with Laurence Barton, President of Airbus ChinaSuper Link： 1. Airbus Inks Tianjin Plant Deal2. Airbus Comes to TianjinALCOA*Alcoa Looks to Greener Growth in Aluminum——An Interview with Chen Jinya, President for the Asia-Pacific Region of Alcoa*Full Steam Ahead——An Interview with Bob Larson, President of Alcoa China Rolled ProductsSuper Link： Alcoa Plans to Quadruple InvestmentAREVA*Reactor Rivalry——An Interview with Arnaud de Bourayne, President of Areva ChinaSuper Link： 1. Areva T&D to Double Capacity2. Areva Teams Up with Tsinghua for ResearchAVONHello, Avon——An Interview with SK Kao, President of Avon ChinaSuper Link： 1. Avon Wins First Direct Sales Licence2. MakeoverBERTELSMANN*Sellers Block——An Interview with Bryan D. Ellis, President of DirectGroup China*Star Platers——An Interview with Tim Bowen, CO0 of Sony BMGSuper Link. 1. Bertelsmann to Drive Further into China2. Booksellers Join Hands3. Joint Book Venture for BertelsmannBCG* BCG Sees China As a Top Market in Five Years——An Interview with Hans-Paul Burkner, President and CEO of Boston Consulting GroupCANONRed-Hot Passion——An Interview with Hideki Ozawa, President and CEO of Canon China Canon Chinas Road Map to Success——A Follow-Up Interview with Hideki Ozawa.Super Link： 1. Snap Happy2. Local Vendors HurtCARREFOUR*Carrefour Keeps Pace with Expansion——An Interview with Jose Luis Duran, CEO of Carrefour GroupSuper Link： 1. Carrefour Opens Flagship Store in Beijing2. Different StrokesCOCA-COLA*Coca-Cola Aims to Make China Its Largest Market——An Interview with Doug Jackson, President of Coca-Cola ChinaSuper Link： 1. China to Become Cokes Top Asian Market2. Coke： Making Corporate History in ChinaDISNEYLAND*Magic Middle Kingdom——An Interview with Bill Ernest, Executive Vice-President andManaging Director of Hong Kong Disneyland ResortSuper Link： 1. Disney： Cash Cow for Dairy Firm2. Disney Theme Park Awaiting Government NodEMC*Changes in Store——An Interview with Joseph Tucci, Chairman and CEO of EMC*Hardsell for Software——An Interview with Denis Yip, President of EMC Greater ChinaERICSSON*Networks Remain Key to Growth——An Interview with Carl Henric Svanberg, CEO of Ericsson*In for the Long Haul——An Interview with Mats H Olsson, President of Ericsson ChinaSuper Link： Western ExpansionERNST & YOUNG*Talent Crunch——An Interview with James S Turley, Chairman and CEO of Ernst & Young Global*New Ernst & Young Chairman Focuses on "People First"——An Interview with David Sun, Chairman & Managing Partner for the Far East Area & ChinaSuper Link： Eleven Business Leaders HonoredFUJITSU*Fujitsu Chief Takes on Rivals——An Interview with Naoyuki Akikusa, Chairman of Fujitsu*High Stakes Chips——An Interview with Haruhito Takeda, General Manager of Fujitsu ChinaSuper Link： Fujitsu Eyes Expansion in China MarketGE*A Sustained Growth——An Interview with Steve Bertamini, Chairman and CEO of GE Northeast Asia*Rural Health——An Interview with Joe Hogan, CEO of GE HealthcareSuper Link： 1. GE Pushes "Green" Business2. Medical ChecksHERMES*Fashion Forward——An Interview with Leo Lui, President of Hermes China*Watching China——An Interview with Guillaume de Seynes, Chairman of La Montre Hermes and the Executive Vice-President of Hermes International*The Art of Life——An Interview with Segolene Audras, Managing Director of Hermes ChinaSuper Link： Second ChoiceHONEYWELL*Reductive Reasoning——An Interview with Shane Tedjarati, Vice-President of Honeywell International Inc and CEO of Honeywell China*Up to the Challenge——An interview with George Ko, General Manager of Honeywell Building Solutions in ChinaHSBC* Focus on "Premier" Service——An Interview with Richard Yorke, President and CEO of HSBC Bank （China） Company LtdSuper Link： 1. HSBC Gets Rural Nod2. Local Incorporation Boosts Banks3. HSBC Plans Continued Expansion4. HSBC to Buy Chinese Bank ShareIBM*Global Integration——An Interview with D.C. Chien, CEO of IBM China*Deal in Line with IBMs Strategy——An Interview with Henry Chow, Chairman and CEO of IBM ChinaSuper Link： Technology Giant to Shift Focus to ServiceLUFTHASA*Down to Earth——An Interview with Wolfgang Mayrhuber, CEO and Chairman of Deutsche Lufthansa AG*Industry Overhaul——An Interview with Hans Schmitz, General Manger, and Chai Weixi, CEO of Ameco BeijingSuper Link： 1. Key Role for Cargo JV2. Giant Jet SetMCDONALDS* Battle of the Bulge——An Interview with Jim Skinner, McDonalds Global CEO* Will Drive-throus Drive McDonalds Growth?——An Interview with Jeffrey Schwartz, CEO of McDonalds China……NCRNOKIAP&GPHILPSSIEMENSSTARBUKSTOSHIBAENILEVRVOLKSWAGEN

编辑推荐

　　30 CEOs from the worlds biggest companies speak about their journey in China，and share their money-making secrets with the world.　　culture shock，frustration，competition，challenge，and opportunity

前言

　　2007 could well go down as the year of paradigm shift for multinationals in China.　　In March， a single， uniform corporate income tax was set for domestic and foreign-invested enterprises， ending years of preferential tax treatment multinationals and other foreign-invested companies enjoyed. At the same time， the Property Law was enacted， giving equal protection in law to public and private property. These two moves sent out a clear yet powerful message to foreign investors： The country has shifted gears from courting foreign capital at any cost to promoting a favorable investment climate that will automatically draw international investors， who will now have to be content with a level playing field.　　The reasons for this policy shift are not far to seek. Multinationals today need China as much as China needs them， if not more. The country is already among the top 10 markets for most MNCS while many have drawn up a timetable to make sure that it is among their top 5. For， an MNCS billing in the world market today depends on its performance in China. With the country emerging as the driving force of the world economy， any company that fails to keep pace with the rapidly expanding market here is doomed to lose the race to those who do， and eventually run the risk of losing their exalted global status.

章节摘录

　　Giants Win　　In the downstream of the aluminium industry, the problem of over supply is a headache for small and medium-sized aluminium manufacturers, but not for giants.　　Within the Chinese aluminium flat-rolled products segment, there are many small and medium-sized manufacturers, who mainly target the domestic market. As global counterparts flood into the market, they will have to face severe competition.　　To ensure unified sourcing quality and standards, multinationals scattered in various industrial sectors bring their global suppliers to China. It is also the case with sectors using aluminium as materials, such as the aerospace and automobile sectors.　　"Our global position helps us understand the requirements of multinationals moving to China," says Larson, who believes this will give Alcoa an upper hand, competing effectively with rivals who do not have a global footprint.　　Asked whether there will be an inevitable trend for consolidation within the downstream sector of the aluminium industry, Larson responds in a diplomatic way： "The marketplace will dictate who succeeds in this type of environment and this dynamic is what spurs such things as consolidation and M & As."

图书封面

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