剑桥标准商务英语教程高级教师用书

作者简介

《新东方·剑桥标准商务英语教程(高级·教师用书)》（Business Benchmark）是一套由剑桥资深英语教学专家编著的全新商务英语教程，有初、中、高三个级别，每个级别都包含学生用书和教师用书各一册，互为补充。《新东方·剑桥标准商务英语教程(高级·教师用书)》围绕当前职场中常见的主题设置学习单元，兼顾商务英语知识的拓展与听、说，读、写能力的提高，通过有针对性的指导和反复练习帮助学生迅速提高商务环境中的英语实际运用能力。

《新东方·剑桥标准商务英语教程(高级·教师用书)》各级别包含一套BEC考题及大量与BEC／BULATS难度相当的模拟练习，帮助学生熟悉考试的形式及要求，是备考BEC／BULATS考试的理想复习资料。

书籍目录

AcknowledgementsIntroductionManagement　Unit 1: Corporate culture　Unit 2: Leaders and managers　Unit 3: Internal communications　Unit 4: Chairing meetingsCompetitive advantage　Unit 5: Customer relationships　Unit 6: Competitive advantage　Unit 7: A proposal　Unit 8: Presenting at meetingsAdvertising and sales　Unit 9: Advertising and customers　Unit 10: Advertising and the Internet　Unit 11: Sales reports　Unit 12: The sales pitchFinance　Unit 13: Forecasts and results　Unit 14: Financing the arts　Unit 15: Late payers　Unit 16: Negotiating a leaseThe work environment　Unit 17: Workolace atmosphere　Unit 18: The workforce of the future　Unit 19: Productivity　Unit 20: Staff negotiationsCorporate relationships　Unit 21: Corporate ethics　Unit 22: Expanding abroad　Unit 23: An overseas partnership　Unit 24: A planning conferenceExam skills and Exam practiceAppendix: The Common European Framework

章节摘录

　　Getting started　　As a further extension, you cau get students to brainstorm other typical characteristics of corporate culture.　　You could also discuss the relationship between national cultures and corporate cultures if you think your students have the background to do this.　　Talking point: Aspects of corporate culture　　Pre-service students who have no close acquaintance with a company can be asked to talk about the culture of a college or school where they have studied.　　Listening: Aspects of corporate culture　　All audio material in this book is intended to be listenedto twice.　　If students are new to this type of listening activity,allow them to check their answers by looking at the transcript for Track 2 to see how the activity works.　　If yon wish to make the activity more challenging,Exercise l can be done after, rather than before,Exercise 2.　　Reading: Creating a corporate culture　　As a warmer before Ihe reading passage, ask students to do Exercises l and 2.

图书封面

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