商务英语读写教程7

作者简介

《商务英语读写教程(7)》教材共14本，包括读写、视听说、写作、口译，涵盖了商务英语的基本主体课程，编著者基于‘‘商务知识+英语能力=核心竞争力”的编写理念，力求在企业战略、市场营销、人力资源、企业文化、经营运作等商务语境中培养学生的英语交际能力。商务知识与英语能力相结合、商务语境与语言活动相结合、能力培养与就业需求相结合的编写思路使这套教材商务內容丰富，英语操练有的放矢，凸显了人才培养规格，给这套教材带来了亮点。

书籍目录

序前言Unit 1  WTO News: Speeches by DG Mike Moore 　Objectives　Listening　Reading　Vocabulary Drills  　Speaking Skills　Translation Drills　Writing DrillsUnit 2  The Problem with Programming　Objectives　Listening　Reading　Vocabulary Drills　Speaking Skills　Translation Drills　Writing DrillsUnit 3  Food in Chinese Culture　Objectives　Listening　Reading　Vocabulary Drills　Speaking Skills　Translation Drills　Writing DrillsUnit 4  Women's Rights Are Human Rights　Objectives　Listening　Reading　Vocabulary Drills　Speaking Skills　Translation Drills　Writing DrillsUnit 5  Why Wal-Mart Is Good (1)　Objectives　Listening　Reading　Vocabulary Drills　 Speaking Skills　Translation Drills　Writing DrillsUnit 6  Why Wal-Mart Is Good (2)　Objectives　Listening　Reading　Vocabulary Drills　 Speaking Skills　Translation Drills　Writing DrillsUnit 7  Getting Burned by Bad Science　Objectives　Listening　Reading　Vocabulary Drills　Speaking Skills　Translation Drills　Writing DrillsUnit 8  Ancient Egyptian Social Life　Objectives……Unit 9 Christer Fuglesang's Space DiaryUnit 10 Jim Rogers on China's Currency RevaluationUnit 11 Roman Slavery Unit 12 For G-8,Geopolitics Likely to Trump EconomicsUnit 13 Scientists Finding Out What Losing Sleep Does to a Body Unit 14 US Slowdown to Drag on Global Growth Unit 15 Indian Music and Architecture Unit 16 Sir Anthony O'Reilly:Keep Believing In the New South Africa

前言

　　伴随经济全球化和我国经济国际化的进程，国內外大中型企业、跨国公司等对既懂商务又会英语的复合型人才的需求与日俱增，这也促进了我国高等教育商务英语专业的快速发展。目前，全国有700多所高等院校开设了外贸英语、商务英语等课程，工商管理、金融等商科专业也都开设了以商务为核心內容的英语课程，部分院校甚至设立了商务英语专业。近几年来，全国性的商务英语教学、学术研讨会频频召开。我国国际商务快速发展及人才市场对商务英语人才的强劲需求、外语就业市场人才多元化推动了英语专业教学改革和教材的建设，各院校都迫切需要一套能体现商务特色与人才培养规格相适应的新教材，以改变英语教材与人才培养和需求不相适应的状况。　　商务英语属于专门用途英语，国外大学多将其归为ESP（English for Special Purposes）。目前，我们国內这样系统的专业教材并不很多。王正元教授领衔总主编、由全国20余所大学40余名英语教授、副教授、讲师历时两年多编写的这套“新时代大学商务英语系列教材”的出版是我国高等教育商务英语教材建设的一个新成果。　　这套教材共14本，包括读写、视听说、写作、口译，涵盖了商务英语的基本主体课程，编著者基于‘‘商务知识+英语能力=核心竞争力”的编写理念，力求在企业战略、市场营销、人力资源、企业文化、经营运作等商务语境中培养学生的英语交际能力。商务知识与英语能力相结合、商务语境与语言活动相结合、能力培养与就业需求相结合的编写思路使这套教材商务內容丰富，英语操练有的放矢，凸显了人才培养规格，给这套教材带来了亮点。　　这套教材在內容安排上注重了语言的体验现、语用观，体现了商务英语的科学性、系统性、实用性及任务型教学法。这是一套适合高等院校商务英语专业和商科英语课程使用的教材。　　同传统的英语语言文学比较起来，商务英语是我们这个时代经济发展催生的新事物，它必将在市场经济的强劲需求中茁壮成长。为更好地培养复合型人才，英语教材的建设任务是繁重的。这套教材需要在使用中逐步完善提高，以满足我国对外经济贸易、国际商务活动对革语人才的需要。

章节摘录

　　“wal-Mart hopes to realize localization of employees and to become a local company.To foster a similarcompany cultural value，employees have meetings to establish a similar culture as well as share knowledge.’’said John B.Menzer.Wal-Mart CEO. Though the overall qualiTY of oc professional workforce is high and internationally renowned multinationalssill enjoy an advantage when recruiting in China，there is a professional staff shortage that is the result of fourfactors.These are fierce competition from international and domestic firms，the rapid growth of China-basedmultinationals，出e lack of Chinese middle managers.and 0c high expectations of Chinese employees。The fourthfactor in particular leads to frequent staff tUlllover，rising as high as 20 to 30 percent between 2003 and 2005.　　“One of my frustrations is that when you hire smart people who graduated from Tsinghua University orJiaotong University，they come to your desk and say，‘In three years，1 want your job.’It took me 25 years toget here，”nilip Murtaugh，chairman and chief executive officer（CEO）of General Motors China tells theauthors.“There is such a thing as learning the business.and you don’t do that in three years.

图书封面

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