国际商务英语

作者简介

《国际商务英语》是北京科技大学经济管理系列教材之一。我国加入世界贸易组织后，对外贸易快速发展，规模日益扩大。2007年，中国进出口贸易总额占世界贸易总额的7.7％，居世界第3位，成为名副其实的对外贸易大国。经济贸易的发展亟须大量的、有一定英语能力的外贸综合型人才。编写《国际商务英语》的目的在于使广大读者了解国际商务相关知识，掌握参与国际贸易必备的国际市场营销分析能力与国际贸易实务操作能力，具备一定对外贸易的谈判技巧。《国际商务英语》虽然是针对国际贸易专业的学生而编写，但是由于內容具有普遍性，对参加自学考试的学生和其他从事或准备从事国际贸易的学生和人员来说，都非常有参考价值。

书籍目录

GLOBALLZATIONModule 1  INTRODUCTIONChapter 1  The Worm Renowned Banks     1.1  Citibank     1.2  Dai-Ichi Kangyo Bank     1.3  JPMorgan Chase     1.4  Bank of America     1.5  Barclays Bank     1.6  Hong Kong and Shanghai Banking     1.7  Bank of China     1.8  Bank of Montreal     1.9  Swiss Bank Corp     1.10  First Interstate Bancorp     Reading Material     Exercises     Business Tip: Business MeetingChapter 2  International Economic Organizations     2.1  Comprehensive Economic Organizations     2.2  Organizations in Trade     2.3  Organization in Finance     Reading Material     Exercises     Business Tip: Business LunchModule 2  INTERNATIONAL MARKETINGChapter 1  Introduction to Marketing       Reading Material      Exercises      Business Tip: Making a Client WaitChapter 2  Analysis, of Market Environment      2.1  Background of Market Environment      2.2  Relevant Knowledge      Reading Material      Business Tip. Learn About the Art of GiftingChapter 3  Market Research      3.1  Pre-knowledge      3.2  Theory of Marketing      Business Tip: Express Yourself through Your Business CardChapter 4  Market Segmentation, Targeting and Positioning      4.1  Introduction      4.2  Relevant Knowledge      Reading Material      Exercises      Business Tip. Negotiating TipChapter 5  The Marketing Mix      5.1  4P' s      5.2  Promotional MixChapter 6  Channels of Distribution      6.1  Channels of Distribution      6.2  Wholesaling      Business Tip- Conversational TipChapter 7  Marketing for E-commerce      7.1  Marketing for E-commerce      7.2  Relevant Knowledge      Reading MaterialModule 3  PRACTICE OF INTERNATIONAL BUSINESSChapter 1  Establishing Business Relations      1.1  Pre-knowledge      1.2  Correspondence      1.3  Dialogues      Exercises      Reading MaterialChapter 2  Inquiries and Offers      2.1  Pre-knowledge      2.2  Correspondence      2.3  Dialogues      Exercises      Reading MaterialChapter 3 Price      3.1  Pre-knowledge      3.2  Correspondence      3.3  Dialogues      Exercises      Reading MaterialChapter 4 Shipment      4.1  Pre-knowledge      4.2  Correspondence      4.3  Dialogues      Exercises      Reading MaterialChapter 5  Insurance      5.1  Pre-knowledge       5.2  Correspondence      5.3  Dialogues      Exercises      Reading MaterialChapter 6  Terms of Payment      6.1  Pre-knowledge      6.2  Correspondence      6.3  Dialogues      Exercises      Reading MaterialChapter 7  Conclusion of Business      7.1  Pre-knowledge      7.2  Correspondence      7.3  Dialogues      ExercisesModule 4  BUSINESS CONTRACT MAKINGChapter 1  Concept of Business Contract      1.1  Theory of Business Contract      1.2  Relevant Knowledge      Reading Material      ExercisesChapter 2  Tips for a Business Contract      2.1  Tips to Create Business Contract      2.2  Tips for Business Contract Drafting      2.3  Tips for Business Contract Reviewing      2.4  Tips for Business Contract Negotiating      2.5  Tips for Business Contract Signing      Exercises      Reading Material参考答案参考文献

章节摘录

　　Salesman：Thank you for your inquiry，Mr.Jones,Will you please tell me the quantity you require SO asto enable US to SOrt out offers？　　HenryJones：OK，1willdothat.Couldyougivemeanindicationoftheprice？　　Salesman：Here are our latest FOB price sheets.All the prices inthe sheets are subject to ourfinal confirmation.　　Henry Jones：Forhowlongdoesyourquotationprice remainopen？　　Salesman：It’Sopenforthreedays.WhenCanyoudecidethe size ofyourorder？　　Henry Jones：Thatwilldependonyourprice.Ifyourpriceisreasonable andI Cangetthe commissionlwant，we cananplaceanorderimmediately.　　Salesman：Inprinciple，Wedon’t allowanycommission.Butifyourorderislarge，we will take it into consideration.From the price sheets，you will find Our prices are very competitive.And heavyinquiries witness the quality ofour products.You know，the prices of materialshavegoneup sharply.Butthepricesofourproductshaven’tchanged much.　　Henry Jones：I’m very pleased to hear that.How long will it take you to deliver the goods？　　Salesman：Usually we deliver the goods within 3 months after receipt of the covering lettersoferexlit.　　Henry Jones：Good.I Can’t make the decision by myself.I will call my head office in Spain and consider the price carefully.Ifthey think the prices are favorable，we can place orderright away.1 will come back to you tomorrow.All right？　　Salesman：Right.See youtomorrow.

图书封面

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