管理专业英语教程

作者简介

内容提要

本书是供管理学院的学生在学完“基础英语”之后而使用的管理英语教材。全书所有材料

皆取自于近几年国外的英文书刊，内容丰富、题材广泛、语言流杨、文字活泼，既涵盖管理学科

各方面的内容，又不乏有趣生动的案例，具有较强的可读性。

本书共20个单元，其后还附5篇管理学名著选文。各单元由课文、课文练习、精读、泛读

组成。各单元内容相关性强，详尽的双语词汇注解和课文难点注释为学习者提供了方便；精心

设计的课文练习和阅读理解有利于巩固、提高学生阅读、写作管理英语的能力。

本书适宜于作为大专院校、成人教育、自学考试管理专业的教学用书，也宜作学习管理英

语的自学用书。

书籍目录

Contents

Unit 1

Text: Should Water Be Worth More than Diamonds?

Exercises to the Text

Intensive Reading: Demand and Supply

Extensive Reading: Adam Smith and the Birth of Economic Science

Unit2

Text: Behavioral Considerations in Market Analysis

Exercises to the Text

Intensive Reading: Planning a Marketing Research Prqject

Extensive Reading: Producing for the Consumer

Unit3

Text: Motivational Research

Exercises to the Text

Intensive Reading: Gillette Goes High Tech

Extensive Reading: Win over the Customer

Unit 4

Text: The Statistical Testing of Economic Theories: an Example

Exercises to the Text

Intensive Reading: Analysis of the Data

Extensive Reading: Extending the Analysis

Unit 5

Text: Benefit-Cost Analysis

Exercises to the Text

Intensive Reading: Limitations and Problems

Extensive Reading: Technological versus Economic Efficiency: an Example

Unit 6

Text: Importance of Product Innovation

Exerrises to the Text

Intensive Reading: Development of New Products

Extensive Reading: What Is a "New" Product?

Unit 7

Text: Management of Physical Distribution

Exerrises to the Text

Intensive Reading: Selection of Channels of Distribution for a New Product

Extensive Reading: Optimization and Cost Trade-Offs

Unit 8

Text: Applying Management Science

Exercises to the Text

Intensive Reading: Limitations of Management Science Models

Extensive Reading: IBM's Approach to Planning

Unit 9

Text: Psychological Influence on Buyer Behavior

Exercises to the Text

Intensive Reading: Decision Making Process in Buying

Extensive Reading: Classification of Consumer Goods

Unit 10

Text: Risks and Its Management

Exercises to the Text

Intensive Reading: Risk Measurement

Extensive Reading: Control of Risk

Unit 11

Text: Advertising

Exercises to the Text

Intensive Reading: Developing the Media Plan

Extensive Reading: The Advertising Media

Unit 12

Text: Motivating Workers in Workplace 2000

Exercises to the Text

Intensive Reading: Japanese Approach to Business

Extensive Reading: Ouchi-Theory Z

Unit 13

Text: The World Bank

Exercises to the Text

Intensive Reading: Computerized Banking

Extensive Reading: The British Bank

Unit 14

Text: Basic Types of Securities

Exercises to the Text

Intensive Reading: The Securities Markets in U. S.

Extensive Reading: Listed Stock Prices

Unit 15

Text: Structures for Operating in Foreign Markets

Exercises to the Text

Intensive Reading: Taking Advantage of Competitive Advantages

Extensive Reading: Cultural Considerations in Marketing

Unit 16

Text: Multinationals

Exercises to the Text

Intensive Reading: India versus Coca Cola and IBM

Extensive Reading: Pricing in Intemational Markets

Unit 17

Text: How to Utilize a Technology Advantage

Exercises to the Text

Intensive Reading: Technology and Man

Extensive Reading: IBM in Mexico

Unitl 18

Text: Management Uses of Computers

Exercises to the Text

Intensive Reading: Business Data Processing

Extensive Reading: Elecotromc Mail

Unit 19

Text: What Is Marketing?

Exercises to the Text

Intensive Reading: The Difference between Marketing and Selling

Extensive Reading: Who Are Our Customers?

Unit 20

Text: The General Agreement on Tarrifs and Trade

Exercises to the Text

Intensive Reading: How Well Is GATT Doing?

Extensive Reading: GATT's Uruguay Round---Old MacDonald in the Way

Seleeted Reading from Management Classics

Achieving World-Class Performance in Quality, Services, and Innovation

The New Rules for Competition

Guidelines for CEOs, Managers and Entrepreneurs

The Winner's Choice

Clock Building, Not Time Telling

Vocabulary

图书封面

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