从跨文化视角看后现代广告及其接受

作者简介

《从跨文化视角看后现代广告及其接受》内容简介：Postmodern advertising has become a prominent advertising form and. in recent years, it has been increasingly used by international companies to appeal to consumers in different parts of the world. However, despite its currency, extant studies on postmodern advertising are basically in an atheoretical manner.

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