出版社:John Wiley & Sons Inc
出版日期:2006-12
ISBN:9780470043929
作者:Peter Shankman
页数:211页
作者简介
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This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.