跨国管理

书籍目录

Contents

CHAPTER l

Cross-Border Management:

Motivations and Mentalities

Cases

1-1 Ingvar Kamprad and IKEA,

l-2 AT&T Consumer Products,

l-3 The Body Shop Intemational,

1-4 Philips and Matsushita: A Portrait

of Two Evolving Companies

Readines

l-l "The Tortuous Evolution of the

Multinational Corporation," Howard

Perlmutter,

1-2 "Managing in a Borderless World

Kenichi Ohmae,

CHAPTER 2

Responding to Conflicting

Demands: The

Environmental Challenge

Cases

2-1 The Global Computer Industry,

2-2 Nissan Motor Co., Ltd: Marketing

Strategy for the European Market

2-3 Intemational Sourcing in Athletic

Footwear: Nike and Reebok,

Readings

2-1 "The Globalization of Markets

Theodore Levitt, 183

2-2 "Motivation, Leadership, and

Organization: Do American Theories

Apply Abroad?" Geert Hofstede,

2-3 "The Competitive Advantage of

Nations," Michael E. Porter, 211

CHAPTER 3

Building Strategic Capabilities:

The Competitive Challenge

Cases

3-1 Collision Course in Commercial

Aircraft: Boeing-Airbus-McDonnell

Douglas-1991(A),

3-2 Caterpillar Tractor Co.,

3-3 Komatsu Limited,

3-4 Saatchi and Saatchi PLC,

Readings

3-1 "How Global Companies Win Out

Thomas Hout, Michael E. Porter

and Eileen Rudden,

3-2 "Do You Really Have a Global

Strategy?" Gary Hamel and C.K

Prahalad,

3-3 "Global Strategy... In a World of

Nations?" George S. Yip,

CHAPTER 4

Managing across Boundaries:

The Collaborative Challenge

Cases

4-1 Xerox and Fuji Xerox,

4-2 Swissair's Alliances,

4-3 Electrolux: The Acquisition and

Integration of Zanussi,

Readings

4-1 "The Global Logic of Strategic

Alliances," Kenichi Ohmae

4-2 "Collaborate with Your Competitors-

and Win," Gary Hamel, Yves L. Doz

and C.K. Prahalad,

CHAPTER5

Developing Coordination

and Control: The

Organizational Challenge

Cases

5-1 Coming Glass Works Intemational

(A),

5-2 Rhone-Poulenc (A),

5-3 Kentucky Fried Chicken (Japan) Ltd

5-4 Procter & Gamble Europe: Vizir

Launch,

Readings

5-1 "Headquarters Influence and Strategic

Control in MNCs," Yves L. Doz and

C.K. Prahalad,

5-2 "Tap Your Subsidiaries for Global

Reach," Christopher A. Bartlett and

Sumantra Ghoshal,

CHAPTER 6

Managing Activities and Tasks:

The Operational Challenge

Cases

6-1 Barco Projection Systems: Worldwide

Niche Marketing,

6-2 Applichem (A)

6-3 Colgate-Palmolive: Managing

Intemational Careers,

Readings

6-1 "Customizing Global Marketing,

John A. Quelch and Edward J. Hoff

6-2 "Managing Human Resources in the

Intemational Firm," Paul A. L. Evans

CHAPTER 7

Building Transnational Capabilities:

The Management Challenge

Cases

7-1 Ideal Standard France: Pat Paterson

7-2 Becton Dickinson: Worldwide Blood

Collection Team, 695

7-3 ISS--Intemational Service System

A/S, 712

7-4(A) Komatsu Ltd and Project G (A),

7-4(B) KomatsuLtd and Project G (B),

7-4(C) Komatsu Ltd and Project G (C),

Readings

7-1 "Local Memoirs of a Global

Manager," Gurcharan Das,

7-2 "Speed, Simplicity and

Self-Confidence:

An Interview with Jack Welch,'

Noel Tichy and Ram Charan,

CHAPTER 8

Preparing for the Future:

Evolution of the Transnational

Cases

8-1 Asea Brown Boveri,

8-2(A) ABB Deutschland (A) (Excerpts),

8-2(B) ABB Deutschland (B),

8-3 ABB's Relays Business: Building and

Managing a Global Matrix,

Readings

8-1 "The Logic of Global Business: An

Interview with ABB's Percy

Bamevik " William Taylor,

Index

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