Blackwell管理百科全书

作者简介

Now 256 full entries; All entries revised and bibliographies significantly up-dated and extended; 93 new entries across a wide range of areas * in particular more on service, strategy, technology and innovation but beefing up core entries (e.g. newsvendor model). New Authors: 31 new authors from UK, Europe and North America (inc. Harvard and Georgetown), now more than 50 contributors.     作者简介：    Michael Lewis is the author of several books including the international bestsellers "Liar's Poker" & "The New New Thing". He lives in Paris.

书籍目录

PrefaceAbout the EditorsList of ContributorsDictionary Entries A-ZIndex

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