房地产商成功之道 Success as a Real Estate Agent For Dummies

作者简介

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 Success as a Real Estate Agent For Dummies  shows you how to make your fortune in the real estate business. Whether you are looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in refining specific skills, this book is for you.       This no–nonsense guide shows you the fun and easy way to become a successful real estate agent. It provides expert advice on acquiring the skills needed to excel and the respect and recognition you’ll gain through making sales and generating profit. Soon you’ll have all the tools you need to:       Prospect your way to listings and sales     Build a referral–based clientele     Work with expired and FSBO listings     Plan and host a successful open house     Present and close listing contracts     Market yourself and your properties online and in print     Negotiate contracts and avoid derailment     Stake your competitive position     Achieve excellent relationships with clients     Spend less time to earn more money         This guide features tips and tricks for working with buyers, must–haves for a successful real estate agent, and common pitfalls that can be avoided. Also included is a list of Web sites for real estate agents that are valuable resources for success. With  Success as a Real Estate Agent For Dummies,  you’ll discover how to acquire key skills and get on track for a successful career!

书籍目录

IntroductionPart I: Acquiring the Keys to Real Estate Success　Chapter 1: Discovering the Skills of a Successful Agent　Chapter 2: Residential versus Commercial: Deciding Which Type of Real Estate Is Right for You　Chapter 3: Pairing with the Right Agency　Chapter 4: Researching and Understanding Your MarketplacePart II: Prospecting for Buyers and Sellers　Chapter 5: Prospecting Your Way to Listings and Sales　Chapter 6: Mining Gold from Referrals　Chapter 7: Winning Business from Expired and FSBO Listings　Chapter 8: A Time-Tested Prospecting Tool: Planning and Hosting a Successful Open House　Chapter 9: Presenting and Closing Listing ContractsPart III: Developing a Winning Sales Strategy　Chapter 10: Determining a Home’s Ideal List Price　Chapter 11: Getting the House Ready for Showing　Chapter 12: Marketing Yourself and Your Properties Online and in Print　Chapter 13: Negotiating the Contract and Closing the DealPart IV: Running a Successful Real Estate Business　Chapter 14: Staking Your Competitive Position　Chapter 15: Keeping Clients for Life　Chapter 16: Maximizing Your TimePart V: The Part of Tens　Chapter 17: Ten Must-Haves for a Successful Real Estate Agent　Chapter 18: Ten Tips for Working with Buyers　Chapter 19: Ten Biggest Mistakes and How to Avoid Them　Chapter 20: Ten Web Sites for Real Estate AgentsIndex

内容概要

　　Dirk Zeller, who as an agent rose to the top of the real estate field quickly, has been on a meteoric rise since he began his career in 1990. Throughout his sales career, Dirk was recognized numerous times as one of the leading agents in North America

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