什么是出版物设计WHAT IS PUBLICATION DESIGN?

作者简介

Publication design is a diverse area, covering everything from magazines, newspapers and books to annual reports, product catalogues, newsletters, journals and everything in between. "What is Publication Design?" is the comprehensive guide to all forms of printed publication. Aimed at a wide audience, covering consumer, corporate and trade, it explores everything from transport and display to issues of sustainability and advances in technology. The book contains an international portfolio of design. Amongst other things it explores printing and finishing techniques and the feel of the publication in hand, as well as the graphic design. All of this serves to make the book a comprehensive and essential guide to a complex and fascinating subject area.

书籍目录

Issues  What is publication design?  The power of print  Design considerations  The publication life span  The digital revolution  Buying and selling  A word about the environment  CopyrightAnatomy  Anatomy  Cover story   The right format  Hierarchy and layout  Grid lock  A tale of typography  Picture perfect  Color  Bound to last  All systems go  Books  Magazines  Newspapers  Brochures and catalogs  Annual reports  ProgramsPortfolios  Portfolios  Bibliotheque  Big Active  Eggers+Diaper  Frost Design  John Morgan Studio  Paprika  Research Studios  Segura Inc  U NA (Amsterdam) Designers  CarI-Henrik Kruse ZakrissonEtcetera  The best books  Glossary  Index  Credits

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