现代国际商务函电

作者简介

本书讲授当今信息时代国际商务沟通的理念及其在具体涉外商务信函写作和沟通中的应用。结合典型国际商务和职业场合安全，系统讲解高效商务沟通的方式、技巧和信函写作。课文内容举一反三、实用性强。本书适用于双语教学、英语教学以及有一定英语基础的专业人士自学。

书籍目录

Lesson One　The Principles of Effective Business Communication1.Express ideas clearly2.Keep the message concise3.Adopt a reader-focused approcach4.Get the right tone and style5.Have a good command of English6.Have a good command of business knowledgeNew Words and PhrasesNotesExercisesLesson Two　Selection of Media1.Introduction2.Communication media3.Communication media4.Considerations in media selectionAbbreviation for Internet CommunicationSmiley for Internet CommunicationNew Words and PhrasesNotesExercisesLesson Three　The Parts and Formats of Business Correspondence（Ⅰ）1.Introduction2.Structure of business letters3.Format of business letters4.Example letters5.Format of envelopesNew Words and PhrasesNotesExercisesLesson Four　The Parts and Formats of Business Correspondence（Ⅱ）1.Interoffice memorandum2.Fax3.E-mail4.Website……Lesson Five　Establishing Business RelationsLesson Six　Status InquiryLesson Seven　Product Inquiry and ReplyLesson Eight　Offer and Counter-OfferLesson Nine　Order and AcceptanceLesson Ten　Payment TermsLesson Eleven　Payment by Letter of CreditLesson Twelve　Packing and Shipping MarkLesson Thirteen　ShipmentLesson Fourteen InsuranceLesson Fifteen　Complaints and ClaimsLesson Sixteen　Adjustment o ClaimsLesson Seventeen　Lales PromotionLesson Eighteen　ResumeLesson Nineteen　Application LetterLesson Twenty　Business Contracts and AgreementsKey to the ExercisesReference

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