周末MBA傻瓜书 Weekend MBA for Dummies

作者简介

Packed with info on today′s hottest business trends



Boost your management skills and put yourself on the fast track to success



A graduate MBA programme gives you the business expertise you need for success. But what if you don′t have the time or money to take a full MBA course? That′s where this friendly guide comes in. Packed with UK and global examples of best practice in finance, marketing, entrepreneurship, e–commerce, and other business school topics, it′s just what you need to turbocharge your career.



∗ Motivate employees and build great teams

∗Understand financial fundamentals

∗Create effective marketing plans

∗Come out ahead in negotiations

∗Make the Internet work for you

书籍目录

IntroductionPart Ⅰ: The New World of Business and Management.  Chapter 1: Embracing Change  Chapter 2: Information Technology and Competitive Advantage  Chapter 3: Going Global  Chapter 4: Strategic Planning: Looking into the Crystal BallPart Ⅱ: Leading and Managing in the New World  Chapter 5: Managing Is Hard; Leading Is Even Harder  Chapter 6: Carrots and Sticks: Motivation and Commitment  Chapter 7: Hiring and Firing: Getting and Keeping the Best Employees  Chapter 8: One for All and All for One: Teamwork and Employee Empowerment  Chapter 9: Behaving Yourself: Ethics and StandardsPart Ⅲ: Money: What you Don't Know Will Hurt you  Chapter 10: Basic Economics  Chapter 11: All You Ever Wanted to Know about Accounting  Chapter 12: Making Sense of Financial Statements  Chapter 13: Unravelling the Mysteries of Financial Planning and Analysis  Chapter 14: It Takes Money to Make Money  Chapter 15: Understanding Stocks and SharesPart Ⅳ: Marketing in the New World  Chapter 16: You're Nothing Without a Customer  Chapter 17: Focusing Your Efforts: Marketing Planning  Chapter 18: Looking at Advertising and Promotion  Chapter 19: A Special Relationship: SellingPart Ⅴ: The Last Pieces of the Jigsaw  Chapter 20: Manufacturing and Distribution: Technology Makes the Difference  Chapter 21:The Ins and Outs of Risk Management  Chapter 22: Playing the Negotiation GamePart Ⅵ: The Part of Tens  Chapter 23: Ten Mistakes Managers Make  Chapter 24: Ten Creative Ways to Market Your Products and Services  Chapter 25: Ten Best Free Business Resources  Chapter 26: Ten Steps to Improve Your Cash Flow  Chapter 27: Ten Best MBA BooksIndex

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