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作者简介

Innovative Ideas for Retail Success "A well-written book that covers all  aspects of specialty retailing. A wonderful resource for anyone in retail  or thinking about opening a shop." Kim Mack, Vice President, Crabtree and  Evelyn "Specialty Shop Retailing is a bonanza of savvy ideas and an  excellent road map to success in specialty retailing. . . . Schroeder  apparently has done it all, or most and, thankfully, she's willing to  share it with the rest of us!" Phyllis Sweed, former editor in chief,  Gifts and Decorative Accessories "Everything you wanted to know about  specialty retailing you can learn right here. . . . A must-read by all  prospective owners and all key employees. . . . Add your own creativity  and fun, and you have the formula for SUCCESS!" Joan F. Gillman,  University of Wisconsin School of Business Madison "The first book you  should read if you want to open a successful retail specialty shop, and a  must book to read if you want to compare your store with one of the best  in the field." Bill Haefling, President, Haefling and Haefling, Inc. "If you plan to open a specialty retail store, this book is a must! . . . I  guarantee that those with existing retail operations, regardless of the  maturity of the business, will also benefit from this book. Enjoyable  reading!" Anne McGilvray, Anne McGilvray and Company "Carol Schroeder's  insightful and humorous approach, combined with her broad human  understanding and expertise, make for enjoyable as well as instructive  reading. This book is essential for anyone who is considering opening a  retail store." William E. Little Jr., Chairman, George Little Management,  Inc.

书籍目录

1 Getting Started　Market Research　Are You Ready for Retailing?　Is a Franchise Right for You?　Buying an Existing Business　Writing a Business Plan　Selecting Your Business Format　Setting Up a Partnership　Financing Your Business　Permits and Licenses　Finding the Perfect Location　Naming Your Store　Developing a Logo　Stating Your Mission　Where to Get Help　Time to Get Started2 Managing Your Store's Finances　Setting Up the Cash Registers　Will That Be Cash, Check, or Charge?　Bookkeeping 101　Accounting Reports　Working with an Accountant　Budgets and Future Planning　Tips for Taking Inventory　Setting Up Your Business Office　The Bottom Line3 Store Design　Establishing a Design Budget　Remodeling Your Store　The Design Concept　The Storefront and Entrance　Layout　Flooring Materials　Wall Treatments　Lighting　Ceilings　Selling on Several Levels　Deciding What Merchandise Goes Where　Interior Signage　The Checkout Area　Security Concerns　Background Music　Creating an Aromatic Environment　Storage, Offices, Lounges, and Other Backstage Needs4 Merchandise Buying　Targeting the Typical Customer　Establishing a Buying Budget　Where to Look for Merchandise　What to Order　Determining Quantities　……5 Visual Merchandising 6 Staffing Your Store7 Customer-Friendly Policies and Services 8 Advertising Your Shop 9 Creative Promotion and Publicity10 Good Works Are Good Business11 Managing during Tough Times 12 Looking to the Future GlossaryResource Guide Index

内容概要

Carol L. Schroeder is the co-owner of Orange Tree Imports, a successful gift and kitchenware store in Madison, Wisconsin. She has over three decades of experience in specialty shop retailing, beginning with the Scandinavian furniture store she and her hus

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