Strategies for Electronic Commerce on Internet电子商务与因特网的战略

作者简介

This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.

书籍目录

Preface  Ⅰ Strategy and New Business Models  　1 Strategies Old and New 　2 New Business Models 　3 Firm Characteristics Ⅱ Internet Strategies for Mostly Traditional Firms  　4 Adding Resources to Sustain an Advantage 　5 New Manufacturing Models：A Resource for Advantage 　6 New Business Models in Services：The Brokerage Industry　7 Moving the Traditional Business to the InternetⅢ Strategies for Innovation  　8 Strategies for New Business on the Internet 　9 Providing Resources for New Business Models Ⅳ Change and Transformation  　10 The Dynamics of Change 　11 Organization Structure and New Business Models Ⅴ Sustaining an Advantage  　12 Opportunities and Threats References Index

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