创造性 Creativity

作者简介

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.   ExpressExec is organised into ten core subject areas making it easy to find the information you need:   01 Innovation 

 02 Enterprise 

 03 Strategy 

 04 Marketing 

 05 Finance 

 06 Operations and Technology 

 07 Organizations 

 08 Leading 

 09 People 

 10 Life and Work   ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

书籍目录

Introduction to Express Exec 01.Introduction to Creativity 02.What is Creativity? 03.The Evolution of Creativity as a Business Concept 04.The E-Dimension of Creativity 05.The Global Dimension 06.Creativity: The State of the Art 07.Creativity in Practice: Four Case Studies 08.Key Concepts and Thinkers 09.Resources 10.Ten Ways to Foster Creativity Frequently Asked Questions (FAQs) Index

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