商务统计导论

作者简介

《当代全美MBA经典教材书系·商务统计导论(第4版英文影印版)》由北京大学出版社出版。

书籍目录

Business Statistics:Introduction and Background1  A Preview of Business Statistics2  Visual Description of Data3  Statistical Description of Data4  Data Collection and Sampling Methods5  Probability:Review of Basic Concepts6  Discrete Probability Distributions7  Continuous Probability Distributions8  Sampling Distributions and Estimation9  Estimaton form Sample Data10  Hypothesis Tests Involving a Sample Mean or Proportion11  Hypothesis Tests Involving Two Sample Means or Proportions12  Analysis of Variance Tests13  Chi-Square Applications14  Nonparametric Methods15  Simple Linear Regression and Correlation16  Multiple Regressiln and Correlation17  Model Building18  Models for Time Series and  Forecasting19  Decision Theory20  Total Quality Management

内容概要

Ronald M.Weiers博士是商务统计与市场营销研究领域富有经验的教师和教材编写者。他是Indiana Universyty  of Pennsylvania杰出教师奖的获得者，《市场营销研究》和《商务统计导论》的作者。他还是各种机构的市场营销、技术和汽车工业顾问，其中有科尔曼公司和美国能源部

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