新闻传播学专业英语教程

作者简介

《新闻传播学专业英语教程(第2版)》主要内容简介：本套丛书涵盖新闻学、传播学两大学科和新闻学、广播电视、广告三个专业。21世纪已经来临，集聚力量，重新编写出一套体系完整的，能够为新世纪的新闻教育和新闻人才培养服务的新闻传播学的系列教材，已经成为人们的共识。正是基于这一点，中国人民大学出版社组织编写7％~21世纪新闻传播学系列教材。编著者都是各教学领域的专家，其中有许多人是相关学科的学术带头人。收入本系列的教材，有国家级重点教材，有部级重点教材，其他教材也都是经过严格筛选的精品，充分保证了其质量和权威性。本套教材的特点具体如下：第一，内容新，涵盖广。第二，写法新。第三，作者阵容强大。总之，这套教材的出版能够较好地满足新时代新闻传播学教学发展的需要，在宏观上，使学生把握新闻传播学的基本理论，熟悉其整体的框架；在微观上，能够借助教学使学生对新闻传播学的实践业务知识有具体的了解。

书籍目录

Unit 1 Introduction 　Passage One The Meaning of "Communication" 　Passage Two McQuail's Normative Theories 　Passage Three Hot and Cold 　Passage Four Minerva's Owi Unit 2 Books 　Passage One Books in History 　Passage Two Book Publishing 　Passage Three The Printing Press as an Agent of Change 　Passage Four Areopagitica: A Speech for the Liberty of Unlicensed Printing Unit 3 Magazines 　Passage One Magazine as Media Innovators 　Passage Two Magazines Push Images Over Words 　Passage Three Luce and Time 　Passage Four Early Periodical as Publicist Instrument of Criticism Unit 4 Newspapers 　Passage One What if There Were No Newspaper? 　Passage Two A Newspaper Industry Casualty You May Have Missed 　Passage Three The New York Times in 1990s 　Passage Four Natural History of the Newspaper Unit 5 Film 　Passage One Importance of Movies 　Passage Two The Structure of the Western Film 　Passage Three Hollywood's Big Six 　Passage Four Schindler's I.ist: The Role of Memory Unit 6 Radio 　Passage One FM's Rise 　Passage Two Characteristics of American Radio 　Passage Three Trends and Convergence in Radio and Sound Recording 　Passage Four The Assets and Liabilities in Radio Unit 7 TV 　Passage One Impact of Television 　Passage Two Culture 　Passage Three The Case for Television Journalism 　Passage Four CBS News Unit 8 Internet and Media Convergence 　Passage One Internet 　Passage Two Worldwide Wedge: Division and Contradiction in the Global Information Infrastructure 　Passage Three Weblogs, Citizen Journalists and Traditional Media 　Passage Four Media Convergence and Complications Unit 9 Media Education and Media Literacy 　Passage One The Origin of Journalism Education 　Passage Two What They Don't Teach at J-School 　Passage Three Green-Eyeshades Versus the Chi-Squares 　Passage Four Elements of Media Literacy Unit 10 Advertising 　Passage One Media Choices 　Passage Two Origins of Advertising 　Passage Three Advertising: The Magic System 　Passage Four Advertising: Agencies and Copywriters Unit 11 Public Relations 　Passage One Defining Public Relations 　Passage Two Public Relations Services 　Passage Three Newsmaking 　Passage Four The Roots of Public Relations Unit 12 Media Economy 　Passage One Economic Foundation of Mass Media 　Passage Two The Two Economies 　Passage Three Television Programming 　Passage Four Rupert Murdoch Unit 13 Culture Industry and Culture Studies 　Passage One Culture Industry Reconsidered 　Passage Two What Is British Cultural Studies? 　Passage Three Properties of the New Media and a Socialist Strategy 　Passage Four Hegemony: An Overview Unit 14 Process of Mass Communication 　Passage One Encoding/Decoding 　Passage Two The Acts of Communication 　Passage Three The Circuit and the Acts 　Passage Four Selecting the News: Gatekeeping Unit 15 Effects and Audience of Mass Communication 　Passage One Effects Studies 　Passage Two The Uses and Gratifications Model 　Passage Three TV and Learning 　Passage Four Scientific and Nonscientific Polls Unit 16 Mass Communication and Society 　Passage One Some Social Functions of the Mass Media 　Passage Two The Masses: The Implosion of the Social in the Media 　Passage Three The Debate over Civic Journalism 　Passage Four Investigative Reporting Unit 17 Mass Communication and Social Control 　Passage One Government Manipulation of Media 　Passage Two Of the Liberty of Thought and Discussion 　Passage Three The Principles 　Passage Four Jefferson's View of the Press Unit 18 Laws and Ethics of Mass Communication 　Passage One The First Amendment to the Constitution 　Passage Two The Means to the End 　Passage Three Should the Names of Rape Victims Be Published? 　Passage Four Attributing a Libel Is No Defense Appendix A Key to Exercises Appendix B Chinese Translations 参考文献

前言

　　本书作为国内第一部同类教材即将付梓，为它忙碌了一年有余的我们在欣慰和惶恐之际，想对编译本书的目的做一点说明。　　首先，本书的出版顺应了国家改革开放的大环境，同时也是对教育部大力倡导的在高校各专业开展双语教学要求的积极回应。21世纪之初，中国已成为世贸组织的成员，这标志着中国在对外开放的道路上迈出了历史性的一大步，同时也对国内的各行各业尤其是高等教育提出了新的要求。面对日益开放的社会，未来的知识型劳动大军和专业研究队伍如果不能娴熟地掌握英语这门世界通用的语言，则必将在竞争中落于人后。而英语的掌握与熟练运用，不仅意味着无障碍的日常会话与交流，对正在接受高等教育、即将成为社会中流砥柱的高校学子来说，它更意味着高层次的学术交流和专业性极强的科学研究。本书的目的，就是要引导新闻学与传播学专业的高年级本科学生和研究生直接阅读专业原著，在专业学习中巩固和提高英语水平，在英语学习中了解和研究专业知识。

章节摘录

　　Two or more people come together, trying to share some information. Theyare likely to be very different people. Becausetheir life eXperienceshave beendifferent, the signs that carry the information are likely to look different to them.The more different the experiences, the more different the information that islikely to be read into them. Ideas like "pain" and "hunger" have a fairly goodchance of being understood in common because all of us have experienced thesethings——though even in this case, the "stiff upper lip" tradition of one culture islikely to be misinterpreted in a culture where feelings are more openly expressed,But words like freedom, communism, and apologize obviously are going to causetrouble when people come from different life patterns, especially if they comefrom difaerent cultures. Note carefully, however, that communication is not conducted entirely, oreven mostly, in words. A gesture, a facial expression, a pitch pattern, a level ofloudness, an emphasis, a kiss, a hand on the shoulder, a haircut or lack of one,the octagonal shape of a stop sign——all these carry information.

图书封面

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