管理英语

作者简介

《普通高等教育"十五"国家级规划教材•管理英语》旨在培养学生阅读和翻译管理专业英语材料的能力，内容涉及管理职能、人力资源评估、现金管理、质量管理、市场营销等内容，全书由10个单元组成，每单元包括专业文献阅读与翻译、涉外业务应用文模拟套写和专业会话三部分。

书籍目录

ContentsUnit 1 Management Functions　Reading and Translating 　　Reading A：Management Functions 　　Reading B：A LeTer of Appointment 　Simulated Writing——Business Letters 　Listening and Speaking——Establishing Business RelationshipUnit 2 Personnel Management　Reading and Translating 　　Reading A：Current Assessment 　　Reading B：Job Description 　Simulated Writing——Fax 　Listening and Speaking——Inquiry and OfferUnit 3 Finance Management　Reading and Translating 　　Reading A：Cash Management 　　Reading B：Alfman Manufacturing Company Income Statement　Simulated Writing——Quotation 　Listening and Speaking——Order Unit 4 Quality Management　Reading and Translating 　　Reading A：Total Quality Management 　　Reading B：Recruitment Ad 　Simulated Writing——Commercial Invoice 　Listening and Speaking——Setting Up a Joint VentureUnit 5 Marketing Management　Reading and Translating 　　Reading A：Marketing 　　Reading B：A Customerization Ad 　Simulated Writing——Bill of Exchange 　Listening and Speaking—Technology Transfer&Technical CoopemtionUnit 6 Banking Management　Reading and Translating 　　Reading A：Electronic Banking 　　Reading B：Letter of Credit 　Simulated Writing——Application for Letter of Credit 　Listening and Speaking—Payment Unit 7 Insurance Management　Reading and Translating 　　Reading A：Insurable Risks 　　Reading B：Life Insurance Application to the COUNCIL Life Insurance Company 　Simulated Writing—Insu rance Policy 　Listening and Speaking——0nsurance and Claim Unit 8 Securities Management　Reading and Translating 　　Reading A：The Stock Market 　　Reading B：　　　1．Newspaper Stock Quotation 　　　2．Newspaper Bond Quotation 　　Simulated Writing—Bill of Lading 　　Listening and Speaking——Packing and ShipmentUnit 9 Internationai Trade　Reading and Translating 　　Reading A：Tariff Protection 　　Reading B：Notice of Invitation for Bids 　Simulated Writing—Sales Contract 　Listening and Speaking——Signing a Contract Unit Business EthicsUnit 10 Business Ethics　Reading and Translating 　　Reading A：Business Ethics 　　Reading B：Unfair and Deceptive Practices in Advertising　Simulated Writing—Inter-office Memos 　Listening and Speaking——Management of a Joint VentureGlossary参考答案参考译文

编辑推荐

　　《普通高等教育“十五”国家级规划教材管理英语》构思独特、实用性强，尤其突出了管理相关专业涉外业务的实际需要；选材新颖、点面结合、内容丰富、语言规范；练习也兼具实用性和针对性。为便于学习，各单元每一部分均注有生词和短语，书末还附有总词表。

图书封面

---

 管理英语下载

---