国际商务函电

作者简介

《国际商务函电》以项目为导向，以能力培养和训练为核心，从实际工作任务出发，按照工作过程展现了完整的对外交易磋商的流程。全书首先介绍了国际商务函电的格式和写作原则，其次从十一个方面展示了建立业务关系、询盘和答复、发盘和还盘、促销、达成交易、支付方式、包装、装运、保险、索赔和理赔、代理等交易磋商内容。

《国际商务函电》可作为高等学校国际商务类专业及相关经济贸易类专业的教材，还可作为国际商务工作者的参考书和自学用书。同时《国际商务函电》的目标渎者也可定位于“有志于或刚到外贸类公司工作以及工作了两三年的青年业务员”。

书籍目录

前言Business letter Writing　Working Task 　Task Description　Writing Skill　Skill TrainingProject 1  Establishing Business Relations　Working Task　Task Description　Writing Skill  　Useful Menus　Business Letters　Notes　Skill Training　Value-added ReadingProject 2  Enquiries and Replies　Working Task 　Task Description　Writing Skill　Useful Menus　Business Letters　Notes　Skill Training　Value-added ReadingProject 3  Offers and Count Offers 　Working Task　Task Description　Writing Skill　Useful Menus　Business Letters　Notes　Skill Training　Value added ReadingProject 4  Sales Promotion　Working Task　Task Description　Writing Skill　Useful Menus　Business Letters　Notes　Skill Training　Value-added ReadingProject 5  Conclusion of Business　Working Task　Task Description　Writing Skill　Useful Menus　Business Letters　Notes　Skill Training    Value-added Reading Project 6  Terms Of Payment　Working Task　Task Description　Writing Skill　Useful Menus　Business Letters　Notes　Skill Training　Value-added ReadingProject 7  Packing　Working Task　Task Description　Writing Skill　Useful Menus　Business Letters　Notes　Skill Training　Value-added ReadingProject 8  Shipment　Working Task　Task Description　Writing Skill　Useful Menus　Business Letters　Notes　Skill Training　Value-added ReadingProject 9  Insurance　Working Task  　Task Description　Writing Skill  　Useful Menus　Business Letters　Notes 　Skill TrainingProject 10 Claim and SettlementProject 11 Agency例信附录Keys to Skill Training参考文献

章节摘录

　　Dear Susan，　　My name is Peter Gushier and I am a professional copywriter and marketing consultant. I am contacting you because I can help you improve the pulling power of your advertising without increasing your advertising budget. Thats right. I am not asking you to spend more money on advertising. I am only asking you for an opportunity to enhance your current advertising so it produces better results.　　My specialty is fixing advertising campaigns that are producing lousy results. What I propose is that I review your current advertising （sales letters， website， display advertising，　etc. ） and show you how incorporating direct response strategies into your advertising will make it produce far more leads and sales without costing you a cent more than you are paying now.　　If you want your advertising program to generate more leads and sales，please give me a call today for a free， no-obligation quote （920） 471-]638. Or， ifyou prefer， email me at peter@geisheker， com.　　I look forward to hearing from you Susan.

图书封面

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