会展英语

作者简介

《会展英语(会展专业)》从情景对话入手，培养学生的英语听说实际应用能力。按会展行业工作流程的顺序来设计编排内容，涵盖了会展业服务和管理的主要内容。避免过于强调阅读、词汇、语法和翻译的学习，而是将职业技能的训练贯穿于英语学习中，使学习者感到明确的职业指向性。

书籍目录

Unit 1  Preparation for Exhibition（展前）  Lesson One Brief Introduction to Conventions and Exhibitions  Section One：Lead in  Section Two：Speak and Act  Section Three：Intensive Reading  Section Four：Read More  Lesson Two Planning the Exhibition  Section One：Lead in  Section Two：Speak and Act  Section Three：Intensive Reading  Section Four：Read More  Lesson Three Exhibition Marketing  Section One：Lead in  Section Two：Speak and Act  Section Three：Intensive Reading  Section Four：Read More  Lesson Four Invitation  Section One：Lead in  Section Two：Speak and Act  Section Three：Intensive Reading  Section Four：Read MoreUnit 2  At the Exhibition（展中）  Lesson One Receiving Clients  Section One：Lead in  Section Two：Speak and Act  Section ThFee：Intensive Reading  Section Four：Read More  Lesson Two Sales Presentation  Section One：Lead in  Section Two：Speak and Act  Section Three：Intensive Reading  Section Four：Read More  Lesson Three Business Negotiation  Section One：Lead in  Section Two：Speak and Act  Section Three：Intensive Reading   Section Four：Read More  Lesson Four Signing a Contract  Section One：Lead in  Section Two：Speak and Act  Section ThFee：Intensive Reading  Section Four：Read More  Lesson Five Organizing Activities  Section One：Lead in  Section Two：Speak and Act  Section Three：Intensive Reading  Section Four：Read MoreUnit 3  Exhibition Follow-Up（展后）  Lesson One Follow-uD Businesses  Section One：Lead in  Section Two：Speak and Act  Section Three：Intensive Reading  Section Four：Read More  Lesson Two  Exhibition Results Analysis  Section One：Lead in  Section Two：Speak and Act  Section Three：Intensive Reading  Section Four：Read MoreUnit 4  Convention（会议）  Lesson One Booking a Meeting  Section One：kad in  Section Two：Speak and Act  Section Three：Intensive Reading  Section Four：Read More  Lesson Two Preparation for International Convention  Section One：Lead in   Section Two：Speak and Act  Section Three：Intensive Reading  Section FoLlr：Read More  Lesson Three Opening and Closing Ceremony  Section One：Lead in  Section Two：Speak and Act  Section Three：Intensive Reading  Section Four：Read More  Lesson Four Notice  Section One：Lead in  Section Two：Speak and Act  Section Three：Intensive Reading  Section Four：Read More附录1  主要国际会议、展览行业组织附录2  会展词汇与术语主要参考文献练习参考答案

章节摘录

　　Another important decision you will need to make early in the conference planning process is site selection. Early is a key word here. The more time you have to choose a site,the greater your options will be. The more options you have, the greater your ability to obtain preferred dates and negotiate with hotels and meeting facilities will be.　　How early should you start scouting conference sites？ That depends on the size of the conference and the number of facilities available to accommodate you in the locale you desire. 12 months is the suggested time frame in which to organize a conference. The competition for choicing meeting dates gets stiffer every year; smart planners start early. Matching Conferences with Facilities　　Matching your conference with the fight type of facility can make a good conference a great conference. This requires some considerate planning. For example, ff you are planning a lot of "free time" ,especially in the evening,you would not want to use a conference center that is located far away from restaurants and leeal attractions. You need to consider what type of facility can best serve your needs. The following is a list of facility types and the advantages of using each :　　A downtown hotel in a large city with downtown attractions is a good choice when attendees are in meetings most of the day but have large blocks of personal time around lunch or in the evening.minimum.　　Suburban hotels offer an alternative to downtown or airport hotels. They usually provide convenient parking at no charge and are often situated near local attractions. These hotels work especially well when raany conferees will be driving to the meeting.　　A conference center is ideal when you are planning intensive training and need to avoid distractions. Many colleges and universities have conference facilities.　　Convention centers are often used for very large conferences at which conferees may be sleeping at several hotels, none of which can accommodate meeting and/or banquet needs.　　Any of these types of facilities can help make your conference a success if it is a good match for your meeting. When you know your audience,understand the purpose of your conference, and have planned an appropriate conference program, choosing the proper type of facility will be easy.　　At last, make the meeting venue and rooms reservations. Use an authorized convention credit card when booking. Dont use your personal credit card to secure the reservations,unless you know that you will not be liable for any cancellations.

图书封面

---

 会展英语下载

---