国际商务英语

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出版社:科学出版社
出版日期:2011-6
ISBN:9787030312839
作者:顾晓滨
页数:169页

作者简介

由刘艳主编的《国际商务英语》共分12个单元,主要内容涉及外贸业务
的各个环节,如出口磋商、货款支付、商品包装和检验、国际货物运输、保
险、销售技巧等。本书各单元均设置了单元概要、单元目标、正文、语言点
聚焦、练习题等栏目,旨在全面培养学生的商务英语水平、语言知识和业务
能力。
《国际商务英语》适合高职及应用型本科院校国际商务、大学英语、商
务英语、报关与货运代理等相关专业使用。也可供企业开展专业英语知识培
训时参考。

书籍目录

Unit One The Circumstances of International Market
Part Ⅰ Text: The Globalization of Markets
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Two Business Management
Part Ⅰ Text: Business Management in a Global Environment
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Three Exporting Goods
Part Ⅰ Text: Benefits from Exports
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Four A Business Negotiation
Part Ⅰ Text: Business Negotiation in International Trade
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Five Commodity Packaging
Part Ⅰ Text: Packing and Marking of Goods
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Six Terms of Payment
Part Ⅰ Text: Modes of International Payment
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Seven Shipping Documents
Part Ⅰ Text: Shipping Documents
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Eight Insurance Documents
Part Ⅰ Text: General View of Insurance
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Nine Commodity Inspection
Part Ⅰ Text: Export and Import Commodity Inspection
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Ten Selling Techniques
Part Ⅰ Text: Selling Techniques
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Eleven Dealing with Disputing
Part Ⅰ Text: Business Disputes
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Twelve E-commerce
Part Ⅰ Text: The Magic of E-commerce
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Keys to The Units
References

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