商务英语听说教程

作者简介

《商务英语听说教程》是一本为高等学校全日制本专科生编写的商务英语教材，也可以作为高等学校夜大、函大的听说教材。《商务英语听说教程(学生用书)》为上海市教委专项学科建设项目之一“法商外语教学论”中的一个子项目。《商务英语听说教程(学生用书)》共12单元，每单元都涉及一个商务活动主题，其中的听力练习和口语活动均围绕该主题进行。本教材的特色主要表现在以下几个方面：本教材将真实的商务活动与英语教学充分融为一体。将角色扮演和案例学习等体验式学习引入课堂。教学设计严谨，为体验式学习打好基础。

书籍目录

Unit 1 Corporate Culture 　Part A Getting Started 　Part B Listening Tasks 　　Listening 1: About Management Worldwide Ltd. 　　Listening 2: About IKEA 　　Listening 3: About IKEA (continued) 　　Listening 4: Briefing on Some Companies' Corporate Culture 　Part C Video Clip 　Part D Home Listening: The NEW GE Corporate Culture Unit 2 Interview 　Part A Getting Started 　Part B Listening Tasks 　　Listening 1: Dialogue 1 　　Listening 2: Dialogue 2 　　Listening 3: Passage-Making a Good Impression 　Part C Video Clip 　Part D Home Listening: Getting an Interview Unit 3 Job and Career 　Part A Getting Started 　Part B Listening Tasks 　　Listening 1: Why They Like Their Jobs 　　Listening 2: How They View Their Jobs 　Part C Video Clip 　Part D Home Listening: What I Like About My Job Unit 4 Entrepreneurs 　Part A Getting Started 　Part B Listening Tasks 　　Listening 1: What Do You Need to Be an Entrepreneur? 　　Listening 2: Emerging Market Pioneer--Jack Ma 　Part C Video Clip 　Part D Home Listening: A Radio Interview Unit 5 Making Arrangements 　Part A Getting Started 　Part B Listening Tasks 　　Listening 1: Arranging a Conference 　　Listening 2: Confirming Conference Arrangements 　　Listening 3: Arranging for a Business Trip 　Part C Video Clip 　Part D Home Listening: Asad's Schedule Unit 6 Business Traveling 　Part A Getting Started 　Part B Listening Tasks 　　Listening 1: Security Check; Major Responsibility of a Secretary 　　Listening 2: Checking in to a Hotel 　　Listening 3: Attending a Trade Show 　Part C Video Clip 　Part D Home Listening: Welcoming Visitors Unit 7 Business Visit and Entertainment 　Part A Getting Started 　Part B Listening Tasks 　　Listening 1: Booking Tickets 　　Listening 2: Arranging a Visit 　　Listening 3: First Visit 　Part C Video Clip 　Part D Home Listening: Business Meals and Dining Out Unit 8 Business Meetings 　Part A Getting Started 　Part B Listening Tasks 　　Listening 1: A Meeting on Cutting the Budget 　　Listening 2: Arrangement of a Sales Conference 　　Listening 3: A Conference on Carrying out a New Plan 　Part C Video Clip 　Part D Home Listening: A Meeting on Solving Problems Unit 9 Presentation 　Part A Getting Started 　Part B Listening Tasks 　　Listening 1: Product Presentation 　　Listening 2: First Day at JPC 　Part C Video Clip 　Part D Home Listening: Business Knowledge Unit 10 Business Negotiations 　Part A Getting Started 　Part B Listening Tasks 　　Listening 1: Negotiation: Getting Started 　　Listening 2: Negotiation: Bargaining 　　Listening 3: Negotiation: Closing the Deal 　Part C Video Clip: "I Quit" Position in Negotiations 　Part D Home Listening: An Interview: Negotiation Strategy Unit 11 Advertising and Marketing 　Part A Getting Started 　Part B Listening Tasks 　　Listening 1: Analyzing Techniques of Advertising 　　Listening 2: How McDonald's Revolutionized Marketing 30 Years Ago 　Part C Video Clip 　Part D Home Listening: Reebok Launches Ad Campaign Unit 12 Solving Problems 　Part A Getting Started 　Part B Listening Tasks 　　Listening 1: Delivery Problem 　　Listening 2: Settling Claims 　　Listening 3: Negotiation Tips 　Part C Video Clip 　Part D Home Listening: Interview with an Negotiation Expert References

章节摘录

　　A credit crunch （also known as a credit squeeze, finance crunch or credit crisis）is a reduction in the general availability of loans （or credit） or a sudden tightening of theconditions required to obtain a loan from the banks. A credit crunch generally involves areduction in the availability of credit independent of a rise in official interest rates.　Manytimes,　a credit crunch is accompanied by a flight to quality by lenders and investors,　asthey seek less risky investments （often at the expense of small to medium size enterprises）. A credit crunch is often caused by a sustained period of careless and inappropriatelending which results in losses for lending institutions and investors in debt when the loansturn sour and the full extent of bad debts becomes known.　These institutions may thenreduce the availability of credit, and increase the cost of accessing credit by raising interestrates. In some cases lenders may be unable to lend further, even if they wish, as a result ofearlier losses. The crunch is generally caused by a reduction in the market prices of previously"overinflated" assets and refers to the financial crisis that results from the price collapse.This can result in widespread bankruptcy for those investors and entrepeneurs who came inlate to the market, as the prices of previously inflated assets generally drop sharply.

图书封面

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