金融设计的艺术

作者简介

《金融设计的艺术》包含50多个出自全球知名设计事务所及知名设计师的金融设计案例，从欧美到亚洲，以丰富的内容和创新的设计为读者带来金融设计的艺术感受；项目包括银行营业厅、金融中心、股票交易所、银行总部大楼等，既有精巧的中小型项目，也有庄重的大型项目；不仅有大量的彩色实景图片，更配有平面图、立面图、剖面图和设计手绘图等，清晰展现出细腻的细节设计，再配以简明扼要的文字说明，全面向读者展示出每一个项目的设计精髓。

书籍目录

The New Interior Standard of ING Bank Slaski Outlets in
Poland
Open Finance
Alior Bank Private Banking
Corporate Department of ING Bank Slaski
PKO Bank Polski Private Banking Centre
Raiffeisen Bank
Barwa Bank
CheBancat
Extrabanca
Air Bank
Bank in Collesalvetti
Bank in Donoratico
Bank in Poacco
Bank in Florence
Bank in Pisa
The Deutsche Bank Louncle
Sugamo Shinkin Bank / Shimura Branch
Sugamo Shinkin Bank / Tokiwadai Branch
Credit Suisse Financial Centre, Milan
Credit Suisse Financial Centre, Frankfurt
Credit Suisse Financial Centre, Munich
Credit Suisse Financial Centre, Berlin
German Stock Exchange Frankfurt
Citibank-Blue
Citibank-Citigold Select
M&T Bank
Rabobank
UOB
Shenzhen Development Bank
Bank of Nanjing
The Office of Bank of Moscow
Koza Holding Headquarter
Resona Bank, Tokyo Midtown Branch
Cantor Fitzqerald
HSBC Headquarte
Julius Baer Private Bank
Nezu Asia
DnB NORD Office Building
Swedbank Head Office Building
BankBoston Corporate Headquarte
Hypo Landesbank Vorarlberg
BANK J.VAN BREDA & CO
Bank and Office Building Kaiser-Josef-Platz
Cooperative Credit Bank
San Paolo Bank
Nordea Bank Headquarte
S.W.I.F.T. HEADQUARTERS
Bank of China Head Office Building
Synergaias Co-op Bank
Riviera Twin Star Square
Banco Santander Headquarte Tower
ORDOS_UNVEIL

编辑推荐

《金融设计的艺术:英文》编辑推荐：传统的金融类设计常给人一种距离感，随着时代的不断发展，当今的金融设计更多地重视使用者的感受，《金融设计的艺术:英文》中辑录的银行营业厅、金融中心、银行总部大楼等，都采用了新颖时尚的设计手法，拉近银行与客户之间的距离，为未来的金融设计发展趋势做出指向性的引导。

章节摘录

版权页：   插图：    The Barwa Bank branch design concept has been one of the most challenging projects that Crea International has ever developed: designing the most progressive Islamic bank of the future, showcasing either modemity and coolness strongly rooted with the tradition of the country was the brief assigned by the client. The objective was to propose an environment aimed to customers more and more familiar with most innovative technologies, a bank thought where people would feel comfortable and welcome in an retail environment close to the fashion mid marketluxury. Through the methodology of Physical Brand Design, Crea International team approached the project in a very logical and structured way: "In the first place.we look into the history and traditions of the country to get familiar with the components Qatari people felt very belonging to their culture and were proud of it.We also analysed throughout the mission of Barwa Bank and the values it stands for, and finally we looked at the banking models both in Western and Middle East countries to build a strong point of difference and a gap with the current models, as claims Viviana Rigolli, strategy director of the project." To ensure real distinctiveness versus such current banking models and to build the most innovative bank, Crea International designed a new service standard: only a central banking area hosting multifunctional comfortable workstations where the bank assistant can seat close or in front of his client looking together at touch screen table, where all banking functions can be performed with total transparency and almost paperless. The final result is a delicate balance between tangibility simplicity, intuitive space fruition of the service model together with the warm but stillprecious environment and design that characterizes the banking space. Crea International has designed the new and surprising retail format for the Mediobanca group, CheBancal, a multichannel distribution model based on website, customer service and new generation light branches. The Natural Tech concept designed by Crea International is inspired by "the rules of simplicity" by John Maeda and by the landscape of the solar system The leading design idea is that the things that surround us have to get back to essential The overall atmosphere of CheBancal recalls the warmth and light of the sun, the layout of CheBanca！ reminds logical organization of the solar system with the client ideally at the centre of it.

图书封面

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