跨文化商务沟通

作者简介

《跨文化商务沟通》一书就是根据以上需求，以Iris Varner教授跨文化商务沟通学科的理论框架，结合教学特点，以及作者多年来对跨文化商务沟通学科的研究、跨国公司咨询与培训的经验，精心设计编写而成的。

《跨文化商务沟通》可供英语专业、商务英语专业（方向）学生使用，也可作为大学英语选修课及“跨文化交际”课程的教材。

书籍目录

ContentsPart One  Intercultural Awareness 　Unit 1  language and Culture  　　Learning Objectives　　Warm-up Discussion 　Core Reading 1　The Role of Language in Intercultural Business Communication　　Intercultural Notes　　Vocabulary in Context　　Intercultural Questions 　　Expanding Vocabulary　　Speaking Interculturally 　Core Reading 2　　Language Mirrors Valuesi 　　Intercultural Notes　　Vocabulary in Context  　　Questions for Discussion 　　Checking Intercultural Knowledge　　Developing Intercultural Skills 　Unit 2  Barriers to Intercultural Communication 　　Learning Objectives  　　Warm-up Discussion 　Core Reading 1　　Barriers to Intercultural Communication  　　Intercultural Notes  　　Vocabulary in Context  　　Intercultural Questions  　　Expanding Vocabulary 　　Increasing Intercultural Awareness　Core Reading　2　　The Role of Intercultural Communication Barriers , Affective　Responses,Consensual Stereotypes, and Perceived Threat 　　　Intercultural Notes 　　　Vocabulary in Context 　　　Questions for Discussion 　　　Checking Intercultural Knowledge 　　　Developing Intercultural Skills   　Unit 3  Nonverbal Communication 　　　Learning Objectives  　　　Warm-up Discussion  　　Core Reading I　　　　Significance of Nonverbal Communication 　　　　Intercultural Notes　　　　Vocabulary in Context 　　　　Intercultural Questions 　　　　Expanding Vocabulary  　　　　Understanding the Most Popular Gestures   　　Core Reading 2　　　　Characteristics of Nonverbal Codes  　　　　Intercultural Notes　　　　Vocabulary in Context  　　　　Questions for Discussion 　　　　Checking Intercultural Knowledge 　　　　Developing Intercultural Skills  Part Two  Connnunication Skills　Unit 4  Different Communication Styles  　　Learning Objectives　　Warm-up Discussion 　Core Reading 1　Verbal Communication: The Way People Speak　　Intercultural Notes  　　Vocabulary in Context  　　Intercultural Questions  　　Expanding Voeabular　……Part　Three Cultural DifferencesPart　Four Intercultural and BusinessPart  Five Inrercultural Comperence

章节摘录

　　Emotion　　In some high-context cultures， public display of emotion is a sign of immaturity and a potential cause of shame to the group. Japanese negotiators will close their eyes， or look down，　　r rest their heads against their hands and shade their eyes in order to conceal an emotion such as anger. Similarly， Thais have learned to keep potentially disruptive emotions from showing on their faces. Koreans and other Asians along with Japanese and Thais have earned the descriptor inscrutable from Westerners because of their learned cultural practice of avoiding a facial display of strong and disruptive emotion.　　High-context cultures value harmony in human encounters， and their members avoid sending any nonverbal messages that could destroy harmony. Other high-context cultures， for example in the Middle East， put a high priority on displays of emotion （although not anger） to emphasize the sincerity of the position being put forward.　　In low-context cultures， the deliberate concealment of emotion is considered to be insincere. Members of low-context cultures have learned a large vocabulary of facial expressions that signal the emotions a speaker feels. When they see none of the expected indicators of emotion on the faces of negotiators on the opposite side of the table， they assume that an emotion is not present. If this assumption is discovered to be wrong and the speaker is indeed feeling an emotion such as anger， the members of the low-context culture feel deceived.

图书封面

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