国际商务英语

作者简介

《国际商务英语》，本书主要内容包括国际货物买卖适用的法律与惯例、价格术语、询盘、发盘、还盘、接受与合同的订立、货物的品质、数量与包装、商品检验、货物运输、货物保险、国际货款的支付、索赔理赔和代理等内容。每部分都包括常用的表达方式、情景对话、练习题三个版块。

书籍目录

Unit One  International Business    I. The Conception of International Business  II. Forms of International Business  III. Trade Barriers  IV. Main International Business Organizations  V. International Business LawUnit Two  International Marketing  I. The Conception of International Marketing  II. Functions of Marketing  III. Marketing Research  IV. The Marketing Mix  V. Promotion and Distribution  VI. AdvertisingUnit Three  International Finance  I. The Conception of International Finance  II. Foreign Exchange and Foreign Exchange Market  III. International Money SystemUnit Four  Establishing Business Relation  I. The Steps of Establishing Business Relationship  II. Channels of Establishing Business Relation  III. Writing Principles and Language Features of Business Writing  IV. The Structure and Layout of a Business Letter  V. Writing for Business English Telegrams and TelexesUnit Five  Contract  I. Business Negotiation  II. The Formation of a Contract  III. The Contents of a Contract  IV. Specimen of Sales ContractUnit Six  Exporting and Importing Procedure  I. Exporting Procedure  II. Importing ProcedureUnit Seven  Trade Terms  I. International Customs and Practices  II. The Contents of INCOTERMS 2010  III. Commission and DiscountUnit Eight  Quality of Commodity  I. The Importance of the Quality of Goods  II. Methods of Stipulating Quality of the Goods  III. Quality Clause in the Sales ContractUnit Nine  Quantity and Packing of Commodities  I. The Conception of Quantity of Commodities  II. The Calculation of the Weight of the Commodities  III. The Definition of Packing  IV. The Functions of Packing  V. Kinds of Packing  VI. Kinds of MarksUnit Ten  Commodity Inspection   I. Definition of Commodity Inspection  II. Time and Place of Inspection  III. Receipt and Acceptance  IV. Main Inspection Institutions  V. Inspection Certificate  VI. Inspection Clause in Sales ContractUnit Eleven  International Cargo Transportation  I. Kinds of International Cargo Transportation  II. Liner and Tramp  III. Bill of Lading  IV. Other Kinds of Transportation DocumentsUnit Twelve  International Cargo Transportation Insurance  I. The Conception of Transportation Insurance  II. Risks, Losses and Expenses  III. China Insurance Coverage  IV. Institute Marine Cargo Clause  V. Insurance DocumentsUnit Thirteen  International Payment  I. Instrument of Payment  II. Mode of PaymentUnit Fourteen  Disputes, Claims, Arbitration and Force Majeure  I. Disputes  II. Claim and Satisfaction  III. Arbitration  IV. Force MajeureUnit Fifteen  E-Commerce  I. The Conception of E-Commerce  II. Components of an Internet Business  III. Types of E-Commerce  IV. The Benefits of E-Commerce  V. The Implement of E-Commerce  VI. Applications of E-CommerceUnit Sixteen  Business and Society  I. Social Responsibility  II. Business Ethics  III. ConsumerismBibliography

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