商务英语阅读教程

作者简介

《全新立体化商务英语系列教程•商务英语阅读教程》是为各行各业的商务人士和即将步入商界职场的广大学生提高商务英语阅读能力，提升实用英语水平而编写的一本教材。全书以阅读训练为主线，按照话题及模块式结构分层次、多角度编写，成功运用了当今商务英语实际教学中的内容教学法（CBI）、任务教学法（TBI）及案例教学法（CaseStudy）等新颖先进的理念。

书籍目录

Unit 1 International Business　Text A The Scope of International Business　Text B International Trade　Case Study：SOHO，a Better Choice　国际商务文化知识小贴士——美国商务文化介绍Unit 2 InternationaI Finance　Text A Visa Development in China　Text B International Banking　Case Study：Citigroup Regrets over Bond Coup　国际商务文化知识小贴士——英国商务文化介绍Unit 3 Business Integrity　Text A The Insurance Industry：Reprehensible---Price-fixing,Bid-rigging and Undisclesed Payments in the Insurance Industry 　Appear to Be Rife　Text B The Leaky Corporation　Case Study：WorldCom's Dishonest Report　国际商务文化知识小贴士——经济诚信Unit 4 Business Elite　Text A Alan Greeuspan：the Most Powerful Guy　Text B From Dorm to Dell　Case Study：Lenovo?IBM?　国际商务文化知识小贴士——William.H.GatesUnit 5 E-Commerce　Text A Cyberpromotion：Communicating with Customer Online　Text B Why eBay Is Buying Skype　Case Study：Why You Ought to Sell Your Presents　国际商务文化知识小贴士——美国企业信息化及电子商务的发展与现状Unit 6 Enterprise Management　Text A McDonald　Text B HP,Compaq Merger Fails to Rally US Tech Stocks　Case Study：Downsizing　国际商务文化知识小贴士——麦当劳的特许加盟和连锁经营模式Unit 7 Business Strategies　Text A Chinese Business，Champ or Chump?　Text B Pepsi Gets Street Smart　Case Study：New United Motor Manufacturing,Inc.　国际商务文化知识小贴士——商务谈判礼仪Unit 8 Marketing and Promotion　Text A Prospect of Cyberpromotion　Text B Fast Fashion Shakes up American Retail　Case Study：Promotion Moves of Vans　国际商务文化知识小贴士——德国商务习俗Unit 9 Security and Insurance　Text A Directors and Officers Insurance--the Price of Prominence　Text B China's Stock Market Reforms　Case Study：Bank of Tokyo-Mitsubishi Ltd.　国际商务文化知识小贴士——道琼斯和纳斯达克介绍Unit 10 Employment and Staffing　Text A Economic Downturn Gives Workers Opportunity to Try New Adventures　Text B The Three-step Interview Process　Case Study：Backing Top Athletes Fails to Lift Nike Stock　国际商务文化知识小贴士——加拿大商务习俗Unit 11 Financial Accounting　Text A Microfinance--Small Sums,Big Issue　Text B Bookkeeping and Accounting　Case Study：Starbucks in China　国际商务文化知识小贴士——日本商务习俗Unit 12 TraveI Industry　Text A China Ranks Fifth in World Tourism　Text B China's Golden Week：A Luxury El Dorado　Case Study：UNWTO and Microsoft to Boost Etourism for Development：Africa to Be Primary Target　国际商务文化知识小贴士——法国商务习俗附录A 练习参考答案参考文献

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