商务英语

作者简介

本书共17个单元，结构清晰，适用性强；内容丰富，涵盖商务交际中的主要实务环节，并按其操作的先后顺序编写，包括相关知识、范文实例、相关表达法及练习。全书用英文编写，为教学提供了一本正规完整而又系统的教材，也可为学生提供更多接触使用英语的机会。    本书不仅适合作为MBA教材，也完全适合作为经管、商贸、金融专业的教学用书以及有关专业人士的员工培训教材。

书籍目录

UNIT 1 The Elements of Effective Business Writing  ExercisesUNIT 2 The Forms of the Business Letter  The Parts of the Business Letter and Their placement  Useful Sentences on Business Letters  ExercisesUNIT 3 Establishine Business Relations  Specimens of Establishing-Business-Relation Letters  Useful Sentences on Establishing Business Relations  ExercisesUNIT 4 Business References  Specimen of Reference Letters  Useful Sentences on Business References  ExercisesUNIT 5 Sales Letters  Write an Attractive Opening  Explain the Product  Make Good Your Claims  Write an Effective Close  Give Your Letter an Attractive Look  Specimen of Sales Letters  Useful Sentences on Sales Letters  ExercisesUNIT 6 Trade Enquiry  The Reply to a Letter of Enquiry  Useful Sentences on Trade Enquiry  ExercisesUNIT 7 Quotatio Offe and Tender  Routine Quotations  Quotations Subject to Conditions  Offers  Tender  Useful Sentences on Quotation, Offer and Tender  ExercisesUNIT 8 Orders and Their Fulfillment  Acknowledging the Order  Declining the Order  Useful Sentences on Orders  ExercisesUNIT 9 Banking and Movement of Currency  The Air Mail Remittance Order  The Cable Remittance Order  The Foreign Draft  Collections  Specimen Letters on Banking and Payment  Useful Sentences on Banking and payment  ExercisesUNIT 10 Letters of Credit  Procedure--Application for a Letter of Credit  Specimens of L/C Letters  Useful Sentences on L/C  ExercisesUNIT 11 InsuranceUNIT 12 ShipmentUNIT 13 AgenciesUNIT 14 Settlement of DisputesUNIT 15 Business ContractUNIT 16 Application Letters and ResumesUNIT 17 Other Form of Writen CommunicationReferences

图书封面

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