最新国际商务英语

作者简介

《最新国际商务英语》囊括了国际商务领域内几乎所有方面，从商学基础到管理、营销、证券、保险，到信息技术在国际商务中的运用等等。书中配备了著名国际企业的典型案例等内容。

书籍目录

"Foreword
Chapter1 Business and its Environment
Chapter2 Economic Systems and the Role of Government
Chapter3 Forms of Business Organizati
N_Chapter4 Corporations: Start-ups, Types and Governance
Chapter5 Entrepreneurship and Starting a Small Business
Chapter6 Business Ethics and Social Responsibility
Chapter7 Competing in Global Markets
Chapter8 Planning and Decision Making
Chapter9 Organizing and Business Structure
Chapter10 Leading and Employee Morale
Chapter11 Controlling and Business Objectives
Chapter12 Managing in a Changing Environment
Chapter13 Human Resources Management
Chapter14 Production and Operations Management
Chapter15 Marketing: Background and Concepts
……
"

图书封面

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